Content Marketing Specialist in Lakeland, FL at Vaco

Date Posted: 1/14/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Lakeland, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/14/2020
  • Job ID:
    CONTE98352

Job Description

We are seeking a Marketing Specialist for a client in Lakeland.

Responsibilities:
  • Create audience insights, keyword research, campaign plans, and content performance analytics to build, own, and iterate on the content strategy roadmap
  • Create a steady stream of content marketing assets
  • Manage meeting and resource schedules, workflows and deadlines associated with content marketing activities
  • Collect, analyze and report on content marketing success via standard content marketing.
  • Work closley with sales department
  • Prepare for and attend trade shows
  • Set up for and host job fairs at local universities
Qualifications:
  • 3-5 years of related content marketing experience (i.e. publishin, journalism, content marketing, copywriting)
  • Understanding of various available marketing channels to distribute content, their strengths and weaknesses, and role in acheiving lead and engagement goals
  • Experience building successful multichannel campaigns that delever leads and target account engagement
  • Strong writing and editing skills
  • Excellent research and interviewing skills
  • Strong project managment and organization skills