Senior Marketing Specialist....Remote in New York, NY at Vaco

Date Posted: 1/25/2023

Job Snapshot

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  • Location:
    New York, NY
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    Not Specified
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Job Description

Job :Senior Marketing Specialist
Duration:11 Month

- 4+ years of web analytics experience with hands-on experience auditing website tracking, implementing & testing digital analytics tools, creating dashboards with multiple data sources
- Expert user of Google Analytics 360 and Tag Manager. GA4 experience is a plus
- Proficiency in SQL and Python, Excel (VBA, macros, scripts, formulas, data visualization, etc.), PowerPoint, and statistical software packages (SAS), BigQuery
- Proven technical experience with user journey mapping, conversion tracking, trend analysis
- Strong project management skills
- Expert on campaign, event, user, and page-level tracking
- Hands on experience with platforms like Supermetrics, Google Ads, Google Optimize, hotjar preferred
- Prior experience of working in a digital agency/client-facing role is strongly preferred

Sanjiv Kumar