Yield Analyst- Digital Marketing and Advertising Company in Phoenix, AZ at Vaco

Date Posted: 9/23/2022

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Phoenix, AZ
  • Job Type:
  • Experience:
    At least 1 year(s)
  • Date Posted:
    9/23/2022
  • Job ID:
    YIELD89848

Job Description

The Client

Our client is a first-in-market advertising services platform that offer local and regional advertisers' access to premium long-form episodic content through one streamlined solution. The company aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers.

Job Overview

This position is responsible for yield management activities using Freewheel and other possible sources of inventory, liaising with the business development team to ensure partner agreements are being executed appropriately and managing campaigns to profitability goals. This team will also add insight into any campaign management issues. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, wants an opportunity to make a significant impact and jumps at the opportunity to take on new challenges.

As a member of our team you will:

  • Be responsible for day-to-day management of video advertising campaigns
  • Manage pacing, optimization, and reporting of ad campaigns daily/weekly
  • Understand advertiser KPI's on all advertiser campaigns
  • Monitor the performance of campaigns against established benchmarks using internal and 3rd party reporting systems
  • Work directly with the Account Management team to alert them of issues with their campaigns
  • Change the priority and delivery methods of each campaign in order to deliver client's KPI's
  • Pull inventory forecast reports from the ad server and the forecasting tool
  • Allocate orders based on inventory availability and profitability
  • Add products to campaigns through our Order Management system
  • Collaborate with Publisher Development to ensure partner guarantees are met
  • Create Approved lists for your clients via the available tools
  • Participate in development and maintenance of company systems and process automation
  • On-call support may be required for after-hours client-related support

THIS DESCRIBES YOU

  • You have a positive approach to challenges
  • You enjoy being strategic and problem-solving
  • You can leverage quantitative thinking to manage campaign success
  • You have excellent attention to detail, set high standards and hold yourself accountable
  • You have a passion for online advertising, media, and music

REQUIREMENTS

  • 1 year+ experience in a campaign management/yield management support role in the advertising/online media space (video ad experiences a strong plus)
  • Experience with DoubleClick, FreeWheel or similar ad serving solution a strong plus
  • Experience with Programmatic a +
  • Experience with AdJuster a +
  • Must be able to multi-task multiple account projects, work well under pressure and excel in a fast-paced, high-energy start-up environment
  • Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills
  • Teamwork and interpersonal skills. Trustworthy and dependable
  • Excellent attention to detail
  • Able to set high standards and hold yourself accountable
  • Bachelor's Degree