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Brand Manager in San Diego, CA at Vaco

Date Posted: 4/5/2018

Job Snapshot

  • Employee Type:
  • Location:
    San Diego, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Brand Manager

Description of the Role

If you enjoy designing marketing campaigns, learning what customers want, and improving the overall brand experience then this could be the job for you. This role is designed for the kind of person who enjoys managing all the brand touch-points; pre-purchase, purchase and post-purchase.

There is a project management piece to this role as well - keeping all of the projects running smoothly, on-time, and mistake free.

*This Brand Manager must have experience with e-commerce and must have worked at a startup.


  • Overall brand management and project implementation - including identifying, building and managing key projects and deadlines
  • Translate brand challenges into brand goals, defining objectives, and brand operating objectives
  • Strong understanding of the full digital marketing funnel
  • Must have experience managing a team, agencies, and deadlines
  • Must have excellent ad copy skills (short and long) with a strong consideration of brand voice
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Drive for results and leaderships skills
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Plan and implement projects funneling through a variety of creative resources, ensuring everything is delivered on time, on budget, and is aligned to the brand strategy
  • Fosters a deep understanding of the brand's DNA and executes a variety of creative campaigns that leverages both internal and external resources to develop engaging content.
  • Manages and distributes all digital content to brand agencies including, email, website, blog, etc
  • Transform company into a brand-driven organization and culture, which includes having all employees understand the brand's promises, the role they need to play in bringing the brand to life within their functional area, and the critical importance of permanently changing their behaviors in accordance with what the business and brand strategies are trying to accomplish