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Brand Marketing Manager in Raleigh, NC at Vaco

Date Posted: 11/5/2018

Job Snapshot

  • Employee Type:
  • Location:
    Raleigh, NC
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:
  • Job ID:

Job Description

* Work with senior management team to develop holistic brand plans that define the marketing strategy and key in-market initiatives required to hit volume/growth targets.
* Lead creative and media strategies for key growth pillars, from brief to production support. Oversee communication strategy and development of all messaging/marketing campaigns.
* Contribute to the development & execution of marketing programs including national/regional promotions, in-store point of sale materials, retailer ads, fixtures, and other display activities.
* Ensure all creative executions meet quality expectations and fit with the brand equity
* Collaborate with Sales team to optimize marketing plan execution, build field sales credibility and market insights, and deliver impactful sales tools.
* Partner with Operations in the development of new flavors, can designs, and packaging
* Monitor progress against objectives, develop recommendations and communicate as needed to achieve objectives.
* Assess new regional/national key retail targets for timing of launch, placement, pricing, sales volume projections, and POS concepts.
* Work with a limited start-up budget and be comfortable owning the strategy and the physical execution of the marketing materials.
* Identify new segment entry opportunities for the brand - including analysis, landscape assessment, consumer targeting and launch strategy options.


* Bachelor's degree in marketing, business or related field.
* 5-7 years of experience in brand management for a consumer goods company (or MBA preferred from a top tier business school + minimum of 2 years CPG experience).
* Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
* Experience building a brand's integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects - across digital marketing, experiential, offline marketing, partnerships and sponsorships - that set the benchmark for creative excellence.
* Strong budget and project management skills.
* Ability to thrive in a fast-paced startup environment.
* Outstanding communication and presentation skills; able to articulate a vision, strategy, idea and decisions clearly and succinctly.
* The ability to work at both strategic and tactical levels.
* Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
* Willingness to travel.