Chief Marketing Officer in Miami, FL at Vaco

Date Posted: 10/8/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/8/2020
  • Job ID:
    CHIEF65251

Job Description

Chief Marketing Officer (CMO) job description: Job duties and responsibilities

Set marketing goals and objectives

  • Plan, implement and manage marketing and advertising strategy
  • Contribute to the overall growth of the company
  • Develop and protect company's brands
  • Maintaining the brand's creative strategy and direction to ensure all campaigns are serving the overall company vision and projecting our unique voice
  • Review and manage content marketing strategy
  • Determine KPIs for the marketing department
  • Keep the marketing budget in check
  • Track KPIs on a regular basis and present reports
  • Work with sales and development and customer success teams
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze the company's marketing strategy and suggest improvements
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices
  • Attend marketing conferences and educational programs
  • Design, plan and execute effective marketing campaigns
  • Contributing to new business development initiatives
  • Supporting sales and lead generation efforts
  • Marketing Director job description should contain the following requirements and qualifications
  • Monitoring and researching marketing industry trends to continually improve our corporate knowledge and to communicate new ideas
  • More than 5 years experience in marketing and sales (Food and Beverage Industry Experience preferred)
  • Being customer-centric
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
  • In-depth knowledge of big data analysis
  • Regularly produce and present reports
  • Excellent organizational and time management skills
  • Good communication and interpersonal skills
  • Excellent presentation skills
  • MA in Marketing, Management or similar relevant field
  • Addition marketing certifications are a plus