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Content Social Strategist in New York, NY at Vaco

Date Posted: 8/3/2018

Job Snapshot

  • Employee Type:
  • Location:
    New York, NY
  • Job Type:
  • Experience:
    4 to 7 years
  • Date Posted:
  • Job ID:

Job Description


For this role, you'll help craft social strategy working closely with our internal and

external partners to ensure steady engagement.

Minimum Qualifications

● BA/BS degree (In lieu of degree, 4 years relevant work experience).

● 5+ years experience in social media marketing.

● Deep understanding of social media strategies and tactics. Exceptional understanding of social

platforms and the ability to stay current with the frequent updates to platforms.

● Outstanding written and verbal communication skills; ability to translate complex ideas into

user-friendly, conversational communications.

● Experience creating brand social posts and replies in a voice that's genuine, humble and human.

● Strong understanding of social media metrics and ability to translate them into actionable


● Ability to build consensus and get buy in across multiple product teams and Sr. stakeholders.

● Strong project management skills, with experience developing and executing marketing strategy

successfully while collaborating cross-functionally.

● Team player with confidence to take the lead and guide others.

● Familiarity with paid and organic tactics on Facebook, Twitter, Instagram, Snapchat,, Pinterest,

YouTube, etc.

● Flexibility, a positive attitude and composure under pressure.

● You take a customer centric approach to social media marketing.

Preferred Qualifications

● Experience developing and building a brand and persona built for social.

● Experience defining and meeting KPIs and goals for a brand on social.

● Record of creating social media content that reaches and engages a target audience.

● Experience running large scale social campaigns with proven results and ability to scale.

● Experience growing a dedicated and loyal social media following and find opportunities to

surprise and delight fans to build brand love.

● Experience working with creative agencies on multi-channel campaigns across multiple


● Influencer marketing experience is a plus.

● Ability to write and edit copy to sound human, authentic and real.

● Experience testing and optimizing content for both evergreen and paid.


● Develop and manage the overall social marketing strategy

● Work effectively across several teams and stakeholders to drive consensus and consistency

across different work streams.

● Onboard and manage a social media marketing agency.

● Create and execute innovative strategies and marketing plans that drive awareness, engagement

and product adoption.

● Establish the foundation for integrating social into all consumer touch points - from advertising

campaigns to event marketing to customer service - in a clear and consistent way.

● Have a finger on the pulse of what's happening in social media as well as trending topics and

culturally relevant moments.

● Measure our social media efforts but also analyze our competition and our target audience to

develop actionable insights.

● Constantly test, optimize and analyze campaigns and projects based on key KPIs, sharing results