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Creative Director $100K in Tampa, FL at Vaco

Date Posted: 2/20/2018

Job Snapshot

  • Employee Type:
  • Location:
    Tampa, FL
  • Job Type:
  • Experience:
    3 to 9 years
  • Date Posted:
  • Job ID:

Job Description

Reporting directly to the Chief Revenue Officer and Chief Executive Officer, our VP of Marketing will provide strong hands-on marketing leadership, and develop and execute an overarching marketing strategy to achieve immediate and long-term high-growth revenue goals. The position is directly responsible for product marketing, internal Team relations, brand, content marketing and corporate marketing, and PR. A proven track record of building and leading high-performance teams in a fast-paced start-up environment, preferably within a B2B SaaS of Technology company, is highly desirable. The VP of Marketing will be a core part of the Senior Leadership Team and will work hands-on with all facets of the Team to get the job done.

Who will love this job:

  • A fierce competitor who is motivated by the win, and will motivate others to win together
  • A leader and coach who cares about the professional success of their team
  • A driver who executes with purpose and passion, and is not afraid to roll up their sleeves to close big deals
  • A collaborative partner who knows that working cross-functionally is the best way to get the job done
  • A strategic thinker who will set a clear vision and push our sales team to hit ambitious revenue goals

What you'll do:

  • Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals

  • Translate brand and market vision into differentiated and compelling product messaging for each audience and enable the outward facing teams to carry our story.

  • Work closely with product and revenue teams to understand our client's needs, create go-to-market strategies, communication and collateral that reflects the
  • brand and ROI for clients.

  • Lead the team in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives' performance, with a focus on ROI & revenue growth.

  • Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.

  • Motivate, mentor, and develop the existing team and develop a long-term plan for marketing team structure and growth.

  • Position our products for our sales organization to win through effective sales enablement tools and initiatives. Drive PR, AR and social presence to gain mind-share and tell our story through media coverage, speaking engagements, our online communities and social networks.

  • Work in collaboration with demand gen to obtain an optimal marketing mix and to optimize resources to maximize market impact.

  • Drive the creation of content, assets, and tools including sales presentations, ROI tools, whitepapers, blogs, competitive briefs and other materials

You should have:

  • The ideal candidate is a world-class marketing professional who has successfully built and led multi-faceted marketing teams, with an emphasis on Product Marketing

  • 7+ years B2B of product and solutions marketing experience, in technology/software space (or equivalent skills and knowledge). Background preferably includes marketing of SaaS or Technology solutions, ideally ones targeting marketing buyers.

  • Passion about products, defining and expanding market opportunities and outstanding communication and presentation skills to deliver that passion and vision to any audience.

  • Exceptional communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.

  • Demonstrated ability to develop impactful, fact-based, value propositions (requires strong analytical and creative thought processes). Has ability to to distill learnings and pinpoint customer pain points, as well as turn them into differentiated messaging and content.

  • Ability to quickly assess and understand customer buyer journey to improve results, and synthesize into meaningful, quantifiable, differentiated messaging.

  • Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal).

  • Experience in a leadership role, building and managing a marketing organization with a strong ability to recruit, retain, and motivate our existing team and future talent