Digital Marketing Analyst in Lancaster, PA at Vaco

Date Posted: 9/5/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Lancaster, PA
  • Job Type:
  • Experience:
    At least 2 year(s)
  • Date Posted:
    9/5/2019
  • Job ID:
    DIGIT87891

Job Description

  • Responsible for the planning, implementation, and daily management of SEO and paid search programs including strategy, keyword research, competitor research, daily campaign management, performance reporting, and campaign optimization. Monitor and report on search traffic and backlinks. Make recommendations for improvement.
  • Analyze digital marketing metrics to identify relationships between marketing programs and financial outcomes. Explain the story beneath the numbers, test hypothesis, and find data issues that might be throwing off the analysis.
  • Support internal ad-hoc requests and business questions by analyzing a variety of data sets and communicating key insights. Review, analyze, and ensure the quality of data.
  • Configure and manage digital marketing platforms. Ensure that all Data Management Platform (DMP) data is imported and optimized for execution of key strategic marketing initiatives, identify key audience segments, and target users for online advertising.
  • Configure the website analytics platforms and support the implementation of tagging and other tracking parameters to measure performance. Analyze website behavior to support user experience optimization efforts.
  • Collaborate with marketing team members to develop and execute campaigns and content across multiple channels. Support internal ad-hoc requests and business questions by analyzing a variety of data sets and communicating key insights.

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