Digital Marketing Coordinator in Memphis, TN at Vaco

Date Posted: 10/4/2019

Job Snapshot

  • Employee Type:
  • Location:
    Memphis, TN
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Job Overview:
As a Digital Marketing Coordinator, you will help shape the prospective customer journey by transforming our digital marketing experience into a more cohesive and intuitive experience.

* Understanding the customer's journey end-to-end with the goal to improve it
* Identifying website problems (e.g. responsiveness) and provide detailed instructions to resolve
* Use tools like HotJar and LiveChat to review actual customer experiences and provide recommendations for improvements
* Use third-party website assessment tools, such as Google PageSpeed Insights, to develop recommendations for improvements
* Gathering and evaluating user requirements, in collaboration with product managers, end-users, stakeholders, and engineers
* Illustrating design ideas using storyboards, process flows, and sitemaps
* Developing UI mockups, wireframes, or prototypes to clearly illustrate functionality and placement
* Assist with content updates, as needed

Basic Qualifications:
* General knowledge of UX Best Practice
* Team spirit; strong communication skills to share learnings, influence outcomes, and propose well-informed new directions
* Basic analytical skills to be able to mine data and get at the root of its story
* Good time-management skills
* Ability to manage multiple projects at a time