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Digital Marketing Manager - Direct Hire Opporunity! Up to $75K in Graham, NC at Vaco

Date Posted: 5/16/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Graham, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    5/16/2019
  • Job ID:
    DIGIT28554

Job Description

Our client is currently seeking a Digital Marketing Manager. In this role you will be responsible for supporting in the continued development of our overall marketing strategy for all branches and business units. The primary job responsibilities include, but are not limited to, the following:

Key Responsibilities:

  • Create and manage lifecycle email communications with prospects and customers via marketing automation to include email blasts
  • Providing ongoing digital marketing for new and existing customers
  • Executing and managing media campaigns
  • Managing all changes and updates to the ecommerce site including:
    • Improving the usability, design, content and conversion of the site
    • Developing and managing all online promotions
    • Revising strategies to drive qualified and convertible online traffic to the site
    • Responsible for planning and budgetary controls of all digital marketing for the site
    • Manage and develop the digital CRM strategy via emails and ecommerce
  • Managing all social media account/website, including Facebook, PFI website and LinkedIn and the effectiveness, including search traffic
  • Develop and manage digital marketing campaigns including paid search, SEO and PPC advertising while ensuring on time delivery and within the budget
  • Evaluate customer research, market conditions and competitor data
  • Assist with website maintenance, new site launches, and updates
  • Manage and evolve our social presences to generate brand awareness and demand
  • Generate monthly reports on our marketing campaign's performance
  • Manage and develop the digital CRM strategy via emails; Grow new leads, including marketing-qualified leads
  • Review new technologies and keep the company at the forefront of developments in digital marketing
  • Maintain excellence in digital media and future technology marketing understanding and be an ambassador for digital within the business

Job Requirements:

  • Bachelor's degree in Marketing or a related field
  • Experience managing a team
  • Advanced knowledge of Word Press, ecommerce plug-ins, Google Analytics and Email Service Providers
  • Understanding of digital campaign analytics, reporting, and project management
  • Strong understanding of current online marketing concepts, strategy and best practice