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Digital Marketing Manager in Raleigh at Vaco

Date Posted: 11/28/2018

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
  • Experience:
    3 to 10 years
  • Date Posted:
  • Job ID:

Job Description

Our client is looking for a Digital Marketing Manager to join their team in Raleigh, NC!

Don't let your resume get lost in the shuffle - let us be an advocate for you! At Vaco, we give you an advantage over your competition! We have direct relationships with hiring managers and can help connect your work experience to the open position - promote your strengths - and prepare your interview!

We will provide you with great insight about trends in the industry - keep you up to date on compensation expectations, company culture, and growth opportunities. If you are an experienced marketing professional with a deep love of the technology of modern marketing. Fluent in building high-performing campaigns with HubSpot or similar marketing automation tools. Liable to bore your loved ones with the minutiae of SEO or the finicky bits of Google Analytics and AdWords.

But you also aspire to exercise your creative side. You are a storyteller and a poet, expressing ideas through words in compelling and interesting ways. You love to help simplify complex ideas and find new ways to share them with others. You thrive in situations where you can play many roles, learn new things, and explore your natural curiosity. Apply!

In this position, you will be reporting directly to the CEO, you'll have the following key responsibilities:

  • Design and execute marketing programs to generate qualified sales leads and share the company story with the world.
  • Drive the marketing website and marketing automation process, including developing content and testing strategies, while also reporting on traffic, lead acquisition, conversions, and other metrics.
  • Develop and lead a world-class SEO strategy.
  • Build, manage, and implement the company content marketing plan (email, company blog, social media, third party sites, public relations), including overseeing the development of content and design assets like blog posts, case studies, videos, infographics, research studies, surveys, and whatever else helps us fuel growth and build momentum.
  • Help plan and manage our presence at events and conferences.

Required Qualifications and Skills

  • A minimum of 3-10 years of digital marketing experience, building and managing campaigns in HubSpot or other marketing automation platform.
  • Demonstrated success developing creative SEO / SEM strategies that drive lead flow.
  • Excellent verbal and written communication and analytical skills.
  • Experience project-managing complex campaigns, launches, or products with multiple stakeholders.