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Digital Marketing Specialist in San Diego, CA at Vaco

Date Posted: 2/9/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    San Diego, CA
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    2/9/2018
  • Job ID:
    JSH-1737

Job Description

Fun, growing San Diego client is looking for a Paid Media Specialist with a proven ability to run multi-channel paid media campaigns. This individual will manage all paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, contextual, retargeting, and social advertising.

Responsibilities include:

  • Manage all paid social media efforts
  • Manage a paid search agency to optimize their PPC presence
  • Define budget and CPA thresholds for all campaigns
  • Develop, manage, and optimize retargeting
  • Find and implement new opportunities in search, social, lead generation, and display
  • AB testing across multiple channels
  • Develop and maintain KPI reporting
  • Work with other members of the team to ensure the paid strategy complements and amplifies all marketing initiatives

3+ years of Experience:

  • Advanced knowledge of social media platforms and analytics suites (Facebook Power Editor, Google Analytics, etc.)
  • Search (Adwords, Bing)
  • Amazon Marketing Services
  • Retargeting (Google, AdRoll, Criteo, Facebook)
  • Researching Keywords (SEMRush, SpyFu, Moz)
  • Social Advertising (Facebook, Twitter, Quora, Reddit)
  • Running A/B, multivariate tests (Optimizely, Google)
  • Google Analytics

REQUIRED SKILLS:

  • History of achieving CPA targets based on customer lifetime value
  • Proven ability to scale paid traffic while maintaining CPA targets
  • Knowledge of how affiliate and paid marketing channels fit together
  • Capacity to find and nurture demographic synergies into paid customers
  • Highly organized with the ability to work on divergent brands and projects
  • Effectively manage an outsourced agency
  • Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
  • Must be a self-starter, willing to take initiative and drive results
  • Google AdWords/Analytics Certification (preferred)