Director of Digital Experience in Memphis at Vaco

Date Posted: 10/4/2019

Job Snapshot

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    At least 4 year(s)
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Job Description

The Digital Experience Director is responsible for leading the successful strategy, development and management of multi-channel digital marketing including, but not limited to online, mobile, social, email, text, search, display, interactive, platform integration, and digital content development.

Essential Functions

  • Managing all digital properties (web, email, social, mobile) to coordinate with campaigns and initiatives
  • Create, direct and execute a cohesive strategy and comprehensive calendar for digital marketing, marketing technology, content creation, and web management
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Identify, manage, create and publish high-quality digital content including email, video, story banks, website, and social media for the association
  • Foster a collaborative team environment between the marketing team and other departments
  • Establishes the baseline digital experience; works cross-functionally to align and mobilize the entire experience
  • Lead and manage content distribution to online channels and social media platforms to increase web traffic
  • Manage the user experience of the website including site navigation, content development, and promotional campaigns
  • Stay up to date on the newest trends, tools, and insights within digital marketing, serve as a marketing technology resource and advocate across the organization to optimize plans based on these insights
  • Articulate, prioritize, lead and implement a future vision for the digital space that aligns marketing technology with strategic goals, improves processes and performance, streamlines technology, and crafts new digital business models


  • Bachelor's degree in integrated marketing, communication technology, new media, or relevant field of study preferred.
  • Five or more years of successful experience in multi-channel digital marketing, web design, and management, analytics, content development with a deep understanding of the intersection of media, marketing, and technology
  • An expert in identifying, implementing and working with the latest marketing technologies, enterprise application, bringing integrated multi-phased marketing efforts to life and achieving goals
  • Proven ability to be an innovative, creative, proactive and self-directed team player who works in a fast-paced environment and meets deadlines
  • In-depth knowledge of the effective use of major social media platforms, analytics, tag management, ad management, and SEO
  • In-depth knowledge and familiarity using a variety of software and content management platforms: Adobe Creative Suite, Asana (or similar Project Management Software); WordPress, Accrisoft or Drupal experience preferred
  • Excellent written, verbal and visual communication skills including the ability to compose the content, write and edit compelling stories, draft statements of work, develop RFPs, the scope of service and complex business correspondence; Create Press Releases & Statements
  • Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis