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Director of Marketing in Lakeland, FL $100k in Lakeland, FL at Vaco

Date Posted: 2/13/2018

Job Snapshot

  • Employee Type:
  • Location:
    Lakeland, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

We are seeking a Director of Marketing in Lakeland, FL. This is a full time position that pays $100k. The company is seeking an experienced business executive to plan and execute the growth marketing function, enabling the significant organizational acceleration planned over the next several years.

The Senior Director, Growth Marketing is responsible for identifying and executing on strategies, programs and campaigns that will accelerate pipeline growth, leading to increased sales to support the company's ambitious revenue goals. Deeply analytical, this person will leverage modern tools and know-how to identify, analyze and report on metrics to indicate the successful execution of programs and campaigns. In alignment with the company's vision, this person will be responsible to develop, execute and optimize marketing initiatives to create comapnies voice to establish and enhance brand awareness.

This role is both strategic and operational, requiring the ability to manage several key initiatives simultaneously and keep them moving at a fast pace. A strong desire to contribute immediately, as well as a desire to build future capability is essential. As a "doer as leader," we seek someone who has the capability to roll up their sleeves, as well as provide vision and new ideas.

Essential Duties and Responsibilities:

  • Strategic Marketing:
    • Collaborate with leadership team and key stakeholders across the organization to define priority marketing strategies and align them with the product roadmap, sales initiatives and the overall growth strategy of the business, and report back regularly with timelines, metrics and results.
  • Market Awareness:
    • Stay on the pulse of the client, competitor and edtech industry landscape through market research, competitive analysis, focus groups and surveys.
    • Understand what drives market interest and market dynamics and translate these into actionable strategies and tactics.
  • Demand Creation strategies:
    • Drive conversion of prospective audience to active leads through funnel optimization, including client-specific messaging, targeting and landing pages.
    • Develop, execute and measure innovative demand creation programs across the buying cycle:
      • Identify market segments and target roles that will have the highest yield.
      • Cultivate a deep knowledge of those targets, including needs, their purchase process, and preferred communication methods to ensure effective outreach
      • Understand the product portfolio to develop lead generation campaigns that communicate differentiated value for each of the product offerings.
      • Create a business case driven approach to allocating marketing investment across client segments using client insights, financial data and analytics from sales.
      • Generate new inquiries, qualify existing prospects, drive sales meetings that grow the sales pipeline.
  • Brand Strategy:
    • Oversee and execute on the company's brand strategy.
    • Maintain and evolve company messaging
  • Product Strategy:
    • Maintain detailed product knowledge and ensure key collateral is developed to facilitate sales enablement. For all products, create positioning statements that identify key features/benefits, clearly define the value proposition and ensure consistent product messaging in all communications.
    • Create and execute go-to-market plans for new products and features, including messaging, tools, and training for Sales.
  • Metrics and Reporting:
    • Data driven decision making
    • Campaign ROI
  • Content Marketing
    • developing client success stories/ client testimonials
    • enhancing social media presence
  • Marketing execution will include the "hands on" creation and delivery of:
    • conference and event planning, promotion and trade shows exhibits
    • outbound marketing campaigns
    • planning, promoting and delivering Webinars
    • website design/landing pages
    • marketing collateral
    • advertising
    • client specific message development
    • Sales PowerPoint development


  • Experienced and entrepreneurial marketing leader with a proven track record for driving and accelerating revenue growth through account-based marketing within a B2B technology or services company.
  • Analytical, data-driven, metrics-driven, creative, relentless (even with long sales cycles)
  • Great communication skills, verbal, written and presentation capabilities with both clients and leadership
  • Self-starter, with strong sense of ownership, assertive follow-through, and a passion for the highest level of client satisfaction.
  • Strong bias for action and the ability to foster a results-driven mentality and strong strategic alignment between sales, product management and marketing.
  • Deep familiarity with, Pardot, and other critical demand gen technologies
  • Proficiency and enthusiasm for creating, executing and analyzing campaigns.
  • Extremely strong project management skills and accustomed to working to a budget and within specific timelines.
  • Proven ability to write compelling content and collateral.
  • Organized and able to balance long-term and short-term needs
  • Can quickly synthesize disparate data into a "position" and craft messaging that connect with both internal stakeholders and clients

Education and Experience:

  • Bachelor's degree in Business or related discipline desired; MBA preferred
  • 7+ years of solution marketing leadership preferably in a SaaS business
  • Education Technology background a plus
  • Demonstrated capacity for managing freelancer/agency resources (sourcing, budgeting, managing)
Apply now
Samantha Bevis