eCommerce Specialist in Memphis, TN at Vaco

Date Posted: 11/18/2020

Job Snapshot

  • Employee Type:
  • Location:
    Memphis, TN
  • Job Type:
  • Experience:
    At least 2 year(s)
  • Date Posted:
  • Job ID:

Job Description

eCommerce Marketing Specialist

Job Definition:
The eCommerce Marketing Specialist will be responsible for creating cohesive, effective, and consistent product messaging for our eCommerce retailers. The marketing specialist will be the lead copywriter and produce marketing sales copy that improves SEO, speaks to our end consumer, and better enables shoppers to make buying decisions online in the home décor categories. Additionally, they will gather and submit comprehensive product information to ensure items are setup accurately and information is displaying correctly on retailer partner websites.

Primary Responsibilities:
 Write, format, and edit highly effective and accurate e-commerce descriptions for home décor products
 Proofread and edit existing copy to ensure message consistency, proper grammar, sentence structure, punctuation, and technical accuracy
 Extract product information from internal databases to ensure product descriptions are accurate, clear, concise, and appropriate
 Provide quality assurance to ensure copy, photograph, and product items are accurate
 Research and analyze best-practices for product descriptions ensuring copy motivates and inspires customers to action
 Understand item setup attribution requirements for each retailer and ensure attribution and tag coverage
 Facilitate the item setup process for catalog items with eCommerce retailers
 Leverage internal tools to streamline the item setup process specific to each eCommerce retailer
 Build relationships with departments whose assistance, cooperation, and support are needed to ensure accurate content and product information is provided on the website
 Perform other job duties as needed

Knowledge, Skills, Abilities Required:
BS degree in business or related field preferred; or relevant work experience.

-College degree in English, Marketing, Journalism or a related field preferred
-2+ years of copywriting experience, preferably with a background in product descriptions
-Prior home décor knowledge and experience
-Strong background in creative writing and an understanding of furniture and décor terminology
-Ability to understand the features/benefits of a product and successfully communicate them
-Project management, multi-tasking, and decision-making skills
-Prior eCommerce experience required

Strong bias for action
Superior written and oral communication skills
Consumer-centric vision
Ability to plan, prioritize, organize, and clearly define objectives
Ability to execute plans under time restraints
Ability to work within a team, as well as independently under minimal supervision
Ability to understand technical details
Computer proficiency especially in Microsoft Excel, PowerPoint, and Word