Field Marketing Specialist in Mountain View, CA at Vaco

Date Posted: 1/8/2021

Job Snapshot

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Job Description

Field Marketing Specialist


  • Work with our client's central Enterprise marketing and regional sales to contribute to pipeline and unit goals.


  • Execute quarterly regional field marketing plans that roll up to marketing/business OKRs.

    • Partner closely with our client's cloud marketing team to include their products in events

    • Work with our speakers' bureau to research and pitch events in your region - focus on speaking opportunities

    • As appropriate, seek out opportunities across our client's internal teams

  • Identify and run events that support awareness and lead gen goals. As appropriate, focus on:

    • Our client's led events

    • Third-party industry events

    • Partner events

  • Execute programmatic (repeatable and scalable) events such as customer/prospect roundtables and forums to help sales teams form new connections

  • Execute PMM/Sales agreed strategy (e.g. seasonal campaigns) for engaging with top accounts/prospects based on our named account list (NAL)

    • Programs and device seeding: activate these for select accounts; use devices to unlock opps for Sales

    • Target accounts for on-site takeovers and develop innovative pre and post-deal events

  • Work with team to develop Customer Ambassador programs for target accounts (e.g. bringing select accounts to our client for exclusive summits with the Product team, Sales leaders etc)

Focus 2: Support Partner Field Marketing

  • Execute on PMM strategy across different partner types.


  • Work with Partner PMMs and team to execute a strategic plan for how we engage with partners for field events, segmenting by partner type and priority (e.g. OEMs), and a set of metrics to measure for partner events

  • Partner with enterprise clients on field marketing activities so we can collectively tap into a larger audience and explain our joint value proposition

  • Build and maintain a partner events calendar; develop a list of speakers from our client for partner events

  • Develop an 'event in a box' program for partners, so they can deliver our product message to their customers with minimal support from us

  • Support Partner Summits at events

Focus 3: Run Regional Webinars (OS and Browser)

  • Execute webinar programs to drive leads from places/people we cannot reach via physical events


  • Work with the central Marketing team to adapt content and promote regional webinars

  • Work with Program Manager and PMMs to develop a large-scale webinar program

Focus 4: Field Marketing Processes & Hygiene (OS and Browser)

  • Work across the team to coordinate on field marketing activities and provide frequent updates to regional & global stakeholders


  • Ensure we follow Enterprise brand guidelines for all field marketing activities

  • Flag case study candidates to ensure they are submitted to the central team per the process

  • Provide weekly updates on your work every Thursday

  • Meet weekly to discuss strategy and project updates - use this time to flag highlights and lowlights

  • Keep ourmaster events list up to date with the events that you are working on

  • Build relationships with regional product sales and product marketing teams

  • For any brand decisions, bring them to the weekly Interlock meeting (for example, approval on a booth design, or walkthrough of logistics for big events)

  • Ahead of each quarter, contribute to a doc which gives Sales and Product a preview of upcoming events

  • Report on the impact of your events each month as part of the monthly demand gen report, use Marketo/SFDC dashboards for data

  • Ensure that events are adequately promoted on the product Enterprise website, the product blog and other online places as required

  • Ensure that ISR/Sales teams know which events are coming up and can work the leads; ensure that Sales are prepped with appropriate follow-up comms and work with Yesler (agency) for Sales Acceleration emails

  • Build Marketo landing pages for events as needed

  • Maintain the device inventory list to ensure we know where laptops and phones are at all times

  • Support large, cross-team field marketing efforts as required

  • Write post-event recaps