Field Marketing Specialist in Mountain View, CA at Vaco

Job Description

Field Marketing Specialist

Overview

• Work with our client's central Enterprise marketing and regional sales to contribute to pipeline and unit goals.

Responsibilities

• Execute quarterly regional field marketing plans that roll up to marketing/business OKRs.

• Partner closely with our client's cloud marketing team to include their products in events

• Work with our speakers' bureau to research and pitch events in your region - focus on speaking opportunities

• As appropriate, seek out opportunities across our client's internal teams

• Identify and run events that support awareness and lead gen goals. As appropriate, focus on:

• Our client's led events

• Third-party industry events

• Partner events

• Execute programmatic (repeatable and scalable) events such as customer/prospect roundtables and forums to help sales teams form new connections

• Execute PMM/Sales agreed strategy (e.g. seasonal campaigns) for engaging with top accounts/prospects based on our named account list (NAL)

• Programs and device seeding: activate these for select accounts; use devices to unlock opps for Sales

• Target accounts for on-site takeovers and develop innovative pre and post-deal events

• Work with team to develop Customer Ambassador programs for target accounts (e.g. bringing select accounts to our client for exclusive summits with the Product team, Sales leaders etc)

Focus 2: Support Partner Field Marketing

• Execute on PMM strategy across different partner types.

Responsibilities

• Work with Partner PMMs and team to execute a strategic plan for how we engage with partners for field events, segmenting by partner type and priority (e.g. OEMs), and a set of metrics to measure for partner events

• Partner with enterprise clients on field marketing activities so we can collectively tap into a larger audience and explain our joint value proposition

• Build and maintain a partner events calendar; develop a list of speakers from our client for partner events

• Develop an 'event in a box' program for partners, so they can deliver our product message to their customers with minimal support from us

• Support Partner Summits at events

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Focus 3: Run Regional Webinars (OS and Browser)

• Execute webinar programs to drive leads from places/people we cannot reach via physical events

Responsibilities

• Work with the central Marketing team to adapt content and promote regional webinars

• Work with Program Manager and PMMs to develop a large-scale webinar program

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Focus 4: Field Marketing Processes & Hygiene (OS and Browser)

• Work across the team to coordinate on field marketing activities and provide frequent updates to regional & global stakeholders

Responsibilities

• Ensure we follow Enterprise brand guidelines for all field marketing activities

• Flag case study candidates to ensure they are submitted to the central team per the process

• Provide weekly updates on your work every Thursday

• Meet weekly to discuss strategy and project updates - use this time to flag highlights and lowlights

• Keep ourmaster events list up to date with the events that you are working on

• Build relationships with regional product sales and product marketing teams

• For any brand decisions, bring them to the weekly Interlock meeting (for example, approval on a booth design, or walkthrough of logistics for big events)

• Ahead of each quarter, contribute to a doc which gives Sales and Product a preview of upcoming events

• Report on the impact of your events each month as part of the monthly demand gen report, use Marketo/SFDC dashboards for data

• Ensure that events are adequately promoted on the product Enterprise website, the product blog and other online places as required

• Ensure that ISR/Sales teams know which events are coming up and can work the leads; ensure that Sales are prepped with appropriate follow-up comms and work with Yesler (agency) for Sales Acceleration emails

• Build Marketo landing pages for events as needed

• Maintain the device inventory list to ensure we know where laptops and phones are at all times

• Support large, cross-team field marketing efforts as required

• Write post-event recaps