Field Marketing Specialist in Mountain View, CA at Vaco

Date Posted: 1/11/2021

Job Snapshot

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Job Description

Field Marketing Specialist


  • Work with our client's central Enterprise marketing and regional sales to contribute to pipeline and unit goals for our giant search engine company.


  • Execute regional field marketing plans that roll up to marketing/business OKRs.

    • Partner closely with our client's marketing team to include their products in events

    • Work with our speakers' bureau to research and pitch events in your region

    • Identify and run events that support awareness and lead gen goals.

  • Execute programmatic (repeatable and scalable) events such as customer/prospect roundtables and forums to help sales teams form new connections

  • Execute PMM/Sales agreed strategy (e.g. seasonal campaigns) for engaging with top accounts/prospects based on our named account list

  • Ensure we follow Enterprise brand guidelines for all field marketing activities

  • Keep our master events list up to date with the events that you are working on

  • Build relationships with regional product sales and product marketing teams

  • Ahead of each quarter, contribute to a doc which gives Sales and Product a preview of upcoming events

  • Report on the impact of your events each month as part of the monthly demand gen report

  • Ensure that events are adequately promoted on the product Enterprise website, the product blog and other online places as required

  • Ensure that ISR/Sales teams know which events are coming up and can work the leads; ensure that Sales are prepped with appropriate follow-up comms for Sales Acceleration emails

  • Support large, cross-team field marketing efforts as required

  • Write post-event recaps