Field Marketing Specialist Overview
- Work with our client's central Enterprise marketing and regional sales to contribute to pipeline and unit goals for our giant search engine company.
Responsibilities
- Execute regional field marketing plans that roll up to marketing/business OKRs.
- Partner closely with our client's marketing team to include their products in events
- Work with our speakers' bureau to research and pitch events in your region
- Identify and run events that support awareness and lead gen goals.
- Execute programmatic (repeatable and scalable) events such as customer/prospect roundtables and forums to help sales teams form new connections
- Execute PMM/Sales agreed strategy (e.g. seasonal campaigns) for engaging with top accounts/prospects based on our named account list
- Ensure we follow Enterprise brand guidelines for all field marketing activities
- Keep our master events list up to date with the events that you are working on
- Build relationships with regional product sales and product marketing teams
- Ahead of each quarter, contribute to a doc which gives Sales and Product a preview of upcoming events
- Report on the impact of your events each month as part of the monthly demand gen report
- Ensure that events are adequately promoted on the product Enterprise website, the product blog and other online places as required
- Ensure that ISR/Sales teams know which events are coming up and can work the leads; ensure that Sales are prepped with appropriate follow-up comms for Sales Acceleration emails
- Support large, cross-team field marketing efforts as required
- Write post-event recaps
