Field Marketing Specialist Overview
- Work with central marketing and regional sales to contribute to pipeline and unit goals.
- Collaborate with our speakers' bureau to research and evaluate CXOs and ITDMs events to participate in
- Identify and run events that support awareness and lead gen goals. As appropriate, focus on:
- Company-led events (e.g. Next, Cloud Summits)
- Third-party industry events (e.g. Gartner Symposium, Forbes )
- Partner events (e.g. VMworld, Dell Tech Forum, Oktane)
- Execute programmatic (repeatable and scalable) events such as prospect roundtables to help sales teams form new connections
- Execute PMM/Sales agreed strategy (e.g. seasonal campaigns) to help engage with top accounts/prospects through direct mailer programs and device seeding
