Marketing Admin in Louisville, KY at Vaco

Date Posted: 7/31/2019

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Job Description

Key Responsibilities  Develop and maintain content and communications for marketing campaigns, activities and events.  Plan and prepare application focused content specifically for publication and sharing across different media channels, including social media posts, email, guides, brochures, newsletters and merchandise.  Co-ordinate requirements for promotional material as defined by the General/Regional Manager.  Assist with copywriting, artwork, and web workflow for planned print and digital marketing communications.  Organise and manage events and associated campaigns such as seminars, user groups, marketing events, workshops and conferences.  Support the General/Regional Manager and Sales team by co-ordinating and collating content to support campaigns.  Execute marketing and event campaigns as defined by the General/Regional Manager.  Drive campaigns through various communication systems and tools.  Assist with the maintenance of the CRM system and marketing automation tools.  Maintain up to date archives of all marketing files.  Assist with content management upkeep including shared drives and content libraries.  Attend domestic and international trade fairs, satellite events, conferences and functions to promote ADInstruments' products as required.  Post marketing updates through internal communication channels.  Evaluate ideas for marketing projects to assess feasibility and requirements in conjunction with the General/Regional Manager.  Plan and implement social media and social proof campaigns for specific marketing goals.  Research relevant sources for content, such as scientific publications, industry media and social media outlets.  Keep up to date with best practices in writing for the web and social media.  Keep up to date with industry specific trends and activities that are utilized to communicate with customers.  Carry out other related tasks as required


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