Marketing Coordinator in Memphis, TN at Vaco

Date Posted: 9/6/2019

Job Snapshot

  • Employee Type:
  • Location:
    Memphis, TN
  • Job Type:
  • Experience:
    At least 2 year(s)
  • Date Posted:
  • Job ID:

Job Description

Marketing Coordinator

In partnership with senior leadership, the marketing coordinator will manage the strategic development and implementation of property specific social media, consumer events, and PR plans designed to encourage store participation in order to maximize sales results.

Job Activites:

  • Event Marketing ‐ Develop and execute annual event plans reflective of the organizations positioning and conducive to the needs of the local market while driving sales performance and position the center as a destination. Work with merchants to gain participation in events and notify them of upcoming events and any special instruction for the day of the event. Photograph and document all property events and associated follow-up.
  • Public Relations ‐ Effectively manage the development and execution of the local PR strategy, including media relations, blogger outreach, event development, press release generation (events; seasonal fashion; gift-giving; etc.), on‐air segments and crisis communication.
  • Social Media - Create, curate and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and daily posting to social media channels. Create relevant, original, high‐quality content.
  • Community Development ‐ Develop individual and organizational consumer and business contacts within the community (such as tourism bureaus and charitable organizations) to build relationships and growth within the market. These relationships should reflect ownership's commitment to improving the quality of life in the community while building sales performance.
  • Legal ‐ Understand and meet legal requirements for special events, vendor contracts, volunteer guidelines, etc., as they pertain to implementing the marketing plan.
  • Project & Budget Management ‐ Manage to spend within established budget parameters and timelines in conjunction with corporate marketing.

Position Requirments:

  • Bachelor's Degree in Marketing, Communications, or related field
  • Minimum of 2 years of marketing experience in a real estate, retailer, or consumer‐driven company
  • Understanding of event / PR / social media strategy and development
  • Excellent written and verbal communication skills
  • Strong ability to adapt solutions to new situations requiring reasoning based on experience and/or interpretation
  • Detail-oriented with strong organizational skills and ability to multi‐task
  • Proficient computer skills, including Word, Excel, PowerPoint, and the internet
  • In‐depth knowledge and understanding of social media platforms
  • Strong analytical skills
  • Team orientation