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Marketing Director in Birmingham, AL at Vaco

Date Posted: 9/4/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:
    9/4/2018
  • Job ID:
    cc30293

Job Description

Vaco has been engaged by a top Birmingham company, to identify a Marketing Director to oversee the entire marketing department and all branches of marketing within the company. This role will be managing the Company's brand across multiple outlets to include print, digital, social media, and conference exhibitions to ensure the Company's sales strategies are supported across all business lines.

Additionally, the Marketing Director will manage the marketing budget, ensure that new products are being promoted in proper outlets, plan and execute community events, and continue to research, analyze, and evaluate the market to capitalize on opportunities. Since this person is responsible for many different projects simultaneously, they need to be extremely detail oriented. Our client has a great work environment and offers an above-average benefits package!

Responsibilities:

  • Implements the digital marketing/social media strategy across all digital platforms including, but not limited to: web, mobile and social media.
  • Connects digital to all other aspects of the customer and experience and drives growth opportunities with prospective customers.
  • Oversees the daily operation of a company's website and email marketing program, and provides analytics review.
  • Ensures implementation of marketing initiatives and helping to identify new marketing opportunities.
  • Runs email campaigns that inform consumers and business partners of new products and services or company announcements. Also analyzes results and develops testing plans to continuously improve email performance.
  • Writes content for digital marketing materials, and may also assist in writing for traditional collateral material.

Qualifications:

  • Excellent project management and organizational skills and deep knowledge of social media platforms are required.
  • Must have strong copywriting skills; proficiency in CSS and HTML a plus.
  • Experience using web analytics tools such as Google Analytics is a plus.

Requirements:

  • Applications should have 5-7 years of progressive marketing experience
  • All applicants must have a degree in Marketing or a related industry from a 4-year, accredited institution.
  • Highly refined communication skills as well as strong interpersonal skills are required for this position.
  • Proven experience in customer and market research, as well as relevant software applications.

ONLY CANDIDATES WITH REQUIRED EXPERIENCE WILL BE CONSIDERED.

DUE TO THE HIGH VOLUME OF RESUMES PLEASE NOTE YOU DO NOT NEED TO APPLY IF YOU HAVE RECENTLY SUBMITTED TO ANOTHER VACO POSTING. YOUR QUALIFICATIONS WILL BE CONSIDERED FOR ALL OPEN VACO OPPORTUNITIES.

Your resume will never be submitted to a client company without your prior knowledge and consent to do so.
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Twitter: @VacoBHAM
Facebook: http://www.facebook.com/vacobirmingham