This site uses cookies. To find out more, see our Cookies Policy

Marketing Manager in Nashville, TN at Vaco

Date Posted: 2/26/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Nashville, TN
  • Job Type:
  • Experience:
    At least 5 year(s)
  • Date Posted:
    2/26/2019
  • Job ID:
    MARKE84990

Job Description

Position Overview:

The Marketing Manager is expected to execute, tailor, and deliver strategic Marketing initiatives to the entire organization. Successfully execute marketing programs to accelerate case growth. Advocate for the customer and drive company's performance. Oversees all activities for marketing, advertising, and promotions as well as managing local execution of incentive programs, collateral development and digital channels. Evaluates and utilizes research, trends analysis and competitive data. Develops and implements processes to drive sales metrics and create loyal customers. Collaborates cross functionally and with other marketing team members and stakeholders to execute, benchmark and innovate effective marketing plans, programs, and campaigns.

Responsibilities:
  • Strategically implement and manage enterprise marketing tools to support sales objectives
  • Measure, benchmark, and communicate local results and make recommendations to continuously improve marketing strategy
  • Develop and proactively manage local marketing budget
  • Utilize market research, identify trends, and propose strategies to market and leadership
  • Support local web sites, apps, social media and digital channels
  • Educate, train, and engage local sales force in support of sales objectives
  • Ensure all marketing activities are customer centric and/or accelerating case growth
  • Inputting, tracking, and effectively communicating for promotions and activities

Qualifications:
  • Bachelor's degree in Marketing or Communications required
  • Minimum 5 years of marketing experience in a B2B organization
  • Experience utilizing SalesForce
  • Excellent written, verbal, and communication skills
  • Strong collaboration skills to work across multiple departments while managing multiple priorities
  • Able to thrive in a fast-paced work environment
  • Solid analytical problem solving skills, including familiarity with analyzing reports and deriving insights from data
  • Advanced computer skills required - Proficient with office applications such as Microsoft Outlook, Word, Excel and PowerPoint