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Marketing Operations Data Analyst-1 yr. C2H - $40/hr-Raleigh NC in Raleigh, NC at Vaco

Date Posted: 11/8/2018

Job Snapshot

Job Description

As a Marketing Operations Data Analyst, you will connect business objectives with measurable outcomes, to deliver actionable recommendations based on data and ensure best practices in campaign planning / execution, lead generation, segmentation, and data management. You will be expected to stay abreast of industry and technology trends, write detailed technical documentation, troubleshoot issues, and help continuously enhance our marketing infrastructure. You will be working in a fast paced environment managing multiple projects at once, which involve stakeholders from across the company.

  • Consult with stakeholders, Business Analysts and Solution Architects, to answer key business questions through the development of scalable decisions support systems and the delivery of actionable ad/hoc analysis
  • Create predictive models and advise stakeholders regarding how to respond to insights and observations
  • Develop and maintain accurate, visually engaging and highly actionable reports and dashboards
  • Perform administrative tasks within key marketing systems
  • Monitor for data quality within the marketing database, troubleshoot data anomalies, and escalate data issues to be resolved
  • Contribute to detailed technical documentation, including, but not limited to: user stories, data flow diagrams, entity relationship diagrams, and blog posts
  • Create, present and publish presentations for executives describing observations and insights drawn from data
  • Subject Matter Expertise
  • Expert in using and/or developing statistical models to explore data and expose insights
  • Extensive experience using BI frameworks (e.g., Business Objects, QlikView, SPSS, R) and data visualization (e.g, SAS VA, Tableau)
  • Experience with various ETL techniques and tools (e.g., Pentaho, Celery, Python)
  • Extensive experience with Adobe Marketing Cloud (including Analytics, Target, Campaign, etc.) using SiteCatalyst, Discover, API, etc. to surface reliable data and analysis in support of anomaly detection and ad/hoc reporting
  • Experience developing web applications using various programming and scripting languages (e.g., HTML, JavaScript, SQL)
  • Familiar with marketing automation systems (e.g., Eloqua) and CRM (e.g., and other related technologies

  • 7+ years of work experience and/or BA/BS in mathematics, statistics, economics, engineering or related field, Master's degree in related field a plus
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with advanced reporting and data analysis tools (e.g., QlikView)
  • Great problem solver, ability to learn independently, and work in an ambiguous environment