Marketing Specialist in Glen Allen, VA at Vaco

Date Posted: 6/25/2019

Job Snapshot

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  • Experience:
    At least 2 year(s)
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Job Description

Fantastic opportunity for a Marketing Professional to support the development, tracking, and oversight of company marketing initiatives. This position reports to the Marketing Development Manager and will develop and support marketing efforts in relation to Medicare/Medicaid. The role consists of member communications, prospect communications (sales materials), and business lines relating to Medicare, provide relations, and care managment.

We are recruiting for a Marketing Specialist who has experience communicating with clients, has the ability to develop digital campaigns, and develop health education materials. Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities include:
  • Develop digital campaigns, in conjunction with the digital marketing team, to include email and campaign landing pages
  • Work with the social media team to develop and track social media posts
  • Work with the Sales team to develop marketing written collateral and other marketing support materials
  • Develop health education materials
  • Analyze and assess analytics track response rates and sales from direct mail and digital marketing
  • Collaborate with various departments and programs, specifically Medicare
  • Develop open enrollment materials
  • Develop marketing reports of effectiveness of campaigns

  • Working knowledge of Microsoft Office
  • Word Press
  • SEM and tracking of digital marketing
  • Website development (identifying areas for improvement)
  • Knowledge of print production
  • Knowledge of Medicare and Medicaid extremely helpful
  • Knowledge of health education and ability to research health communications

Three years' experience preferred.