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Operations Specialist in Memphis at Vaco

Date Posted: 4/30/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Memphis
  • Job Type:
    Marketing
  • Experience:
    At least 2 year(s)
  • Date Posted:
    4/30/2018
  • Job ID:
    145131

Job Description

Responsible for managing department data and information using automated tools and analytical skills. Works to support team efforts and goals for campaign segmentation, lead generation, and donor tracking.

Responsibilities

  • Builds and manages audience criteria for all direct mail and email programs using audience segmentation and selection software (Unica)
  • Works closely with program owners (marketing specialists) to understand audience selection criteria and makes strategic recommendations needed to meet departmental goals and objectives
  • Performs data validation on direct response files and data fields, ensuring the quality of our data as it relates to business strategy, organization standards, and testing validity
  • Design, development, and delivery of reports and resources needed for audience and campaign analysis utilizing Business Objects and Excel
  • Update and maintain Tableau dashboards Operations Specialist - Contractor for the national direct marketing team - direct mail
  • Preferred skills would include working knowledge or willingness to learn database architecture, general programming and database marketing; logical and physical structure of a database and its related interface products.

Requirements

  • Must have a Bachelor's degree
  • Requires an intermediate level of knowledge of personal computers and computer software including Microsoft Word, Excel, PowerPoint, and Access
  • Prior knowledge of Unica, Tableau, or SQL is a plus.
  • Must be able to communicate with internal and external relationships
  • Must be able to communicate on a user and technical level
  • Detail oriented
  • Able to understand complex verbal or written instructions
  • Able to handle multiple priorities
  • Must have a Bachelor's degree
  • Must possess a valid driver's license

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