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Paid Search Specialist in San Diego, CA at Vaco

Date Posted: 4/5/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    San Diego, CA
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    4/5/2018
  • Job ID:
    JSH-178

Job Description

We are searching for a Paid Media Specialist to join one of San Diego's most fun and unique companies. This Paid Media Specialist should be a savvy digital marketing professional with a proven ability to run multi-channel paid media campaigns. This individual will manage all paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management.

Responsibilities:

* Manage paid media efforts
* Manage a paid search agency to optimize PPC presence
* Find and implement new opportunities in search, social, lead generation, and display
* Define budget and CPA thresholds for all campaigns
* Develop, manage, and optimize retargeting
* Develop and maintain KPI reporting

Experience:

* Minimum of 3 years relevant paid media experience
* Must have an advanced knowledge of social platforms and analytics tools
* Search (Adwords, Bing)
* Amazon Marketing Services
* Retargeting (Google, AdRoll, Criteo, Facebook)
* Researching Keywords (SEMRush, SpyFu, Moz)
* Social Advertising (Facebook, YouTube, Twitter, Quora, Reddit)
* Running A/B, multivariate tests (Optimizely, Google)
* Google Analytics