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Product Manager- Direct Hire- St. Pete in Pinellas Park, FL at Vaco

Date Posted: 7/31/2018

Job Snapshot

Job Description

Vaco is looking for a Product Manager for our client in St. Pete.

Responsibilities:


•Develop strategic product portfolio plans supported with revenue projections


•Regularly communicate and present to internal business leads and the client


•Evangelize new products and educate key business stakeholders/leadership and client on emerging industry trends, technologies, competitor activities, and overall strategic product roadmaps


•Drive media advertising product lifecycle from conception to launch to ongoing management, identifying iterative opportunities for optimization and performance improvements


•Champion media product strategy, pricing, rules & requirements to development, platform/execution requirements, media planning strategy, and ad operations to ensure seamless execution and optimal performance


•Report key product sales stats to publisher's leadership team, and to vendor (as required)


•Partner with internal functional team leads as needed, including but not limited to analytics, ad ops, media planning, business intelligence, sales operations, project management, finance, creative/design, marketing, etc.


•Work with marketing, analytics, sales leads & sales ops to create client-facing, product specific sales materials, in-market positioning and internal tool kits


•Oversee that product managers facilitate product training to sales & support teams


•Manage and work with respective vendors & publisher's team


•Work with yield & inventory manager to address rate card strategy, maximizing inventory usage, identify constraints and opportunities


•Report product concerns & issues to publisher's leadership team and to vendor


•Build and maintain network of industry & publisher partnerships to leverage best practices, streamline solution/vendor analysis, influence new monetization ideas


•Monitor advertiser use, feedback, sales and performance of new & existing products to continually improve/adjust/retire


•Constant analysis and adjustment to increase product sales effectively


•Work closely with Ad Operations & Media Planning to build and maintain scalable operations


•Define and maintain key performance metrics that define success for the platform


•Build reputation as a thought Leader within the digital industry by demonstrating product expertise, speaking at conferences, and publishing white papers and articles

Required:


•3+ years of digital advertising experience


•2+ years of product management/product marketing experience


•Knowledge & experience with digital media technology/platforms ideal (i.e. DSPs, SSPs, Ad-Servers, DMPs)


•Passion for product and the digital advertising space


•Proven ability to form professional working relationships and work across various functional teams internal & external


•Project management skills