Retention Marketing Manager - E-Commerce Experience Required! in Vernon, CA at Vaco

Date Posted: 11/19/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Vernon, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/19/2020
  • Job ID:
    RETEN61976

Job Description

Vaco Los Angeles is working with a client who is looking for a Retention Marketing Manager to start asap! The role will be working out of Vernon, CA. Previous experience in the E-Commerce industry is required!

Responsibilities

  • Support in optimizing all campaigns for email, SMS, app pushes, and on-site targeting campaigns by testing subject lines, creative, copy, send time, etc.
  • Develop customer lifecycle campaigns from onboarding flows, to retention, to at risk of lapsing emails as well as developing winback strategies.
  • Develop customer segments that are integrated into our flows lifecycle with personalized content.
  • Overhaul existing flows based on your own strategy and working with our marketing & content teams.
  • Support development of email testing plans, report results, and provide recommendations.
  • Avid mobile first approach to optimizing all email templates.
  • Analyze results of campaigns on a daily basis, create weekly and monthly reporting with insights and recommendations for optimizations.
  • Responsible for flawless execution on all emails, SMS, app pushes, and on-site campaigns - QA content, linking, segmentation, etc..
  • Own the end-to-end management of all emails, SMS, app pushes, and on-site campaigns, and other retention programs - this includes strategy, campaign setup, content, reporting, and daily monitoring.
  • Work closely with cross-functional teams (Design, Tech, and Marketing) to ensure timely deliveries of all creative assets are scheduled prior to deployment.

Required Skills

  • Min 5 years of relevant CRM experience with an E-Commerce fashion company managing multiple divisions
  • Experience working with Klaviyo, Listrak and or Sailthru
  • Experience with key email metrics to support and recommend innovative marketing strategies.
  • Ability and willingness to quickly learn tools and processes.
  • Impeccable attention to detail and quality assurance.
  • Excellent organizational skills.
  • Ability to work in a fast-paced environment while meeting strict and aggressive deadlines.