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Senior Marketing Specialist in Memphis, TN at Vaco

Date Posted: 12/28/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Memphis, TN
  • Job Type:
  • Experience:
    2 to 5 years
  • Date Posted:
    12/28/2018
  • Job ID:
    SENIO97051

Job Description

Senior Marketing Specialist

Summary:

Responsible for providing strategic creative marketing communications support and guidance for the company's marketing and promotional efforts. Manages the implementation of marketing strategy and development of internal and external collateral, including print materials and digital assets, video productions and interactive media elements to support programs managed by the departments. Supports Marketing management in the development of strategies to increase awareness in an effort to educate and enhance the public image.

Works with a high degree of autonomy to manage the conception and design of all creative projects for programs in assigned areas. Negotiates with key individuals in departments to develop strategic approach to new and existing programs and to evaluate needed creative materials for print and Web. Coordinates with the Graphic Design, Public Relations, Video Production and iMedia teams to develop materials and ensure delivery by agreed upon deadline. Understands and implements branding guidelines and ensures key messages are incorporated. Requires use of a personal computer.

Leads all marketing communication efforts for partner departments or as assigned by Manager based on needs. Recommends creative strategies in support of marketing startegies and partner goals.

Essential Job Functions:
  • Duties for this role include:

    • Opening and managing jobs related to promotional collateral, digital assets video/audio needs and event branding related to these programs. Assisting in securing approvals of campaign content with marketing, development and external partners. The role is also responsible for assisting in reporting campaign metrics, consulting on timeline issues management, managing project schedules, team meeting coordination, delivering regular project status updates, and other standard responsibilities associated with the role as assigned.

    • Works effectively and professionally in a team environment, negotiates priorities and timeliness diplomatically, and maintains composure and production quality under deadline pressure. Recommends, initiates work and follows through on projects with minimal direction and/or in ambiguous situations.

    • Serves as communications counsel to marketing partners on an as needed basis or as assigned by Marketing management. Provides advice on communications-related matters, edits proposals, conducts informal research and serves on "brainstorming groups." This includes devising strategic communications plans for national fundraising events and coordinating this activity with relevant fundraising departments.

    • Works with Marketing management to analyze marketing efforts and to assist with evaluation of return on investment (ROI).

    • Builds and maintains positive relationships with partner departments by anticipating day-to-day needs of partners and providing timely support; understands partners strategic initiatives and provides innovative solutions and strategies; actively seeks solutions to address process or creative production challenges.

    • Provides clear guidance to creative teams within the Marketing department in support of partners creative marketing needs. Leads in managing production process by initiating creative planning meetings, ensuring jobs are opened promptly in the trafficking system, and obtaining proper approvals throughout the production process of the job. Serves as the liaison between the partners and creative teams and communicates regularly with both parties throughout creative production process.
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