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SEO Expert – Technical SEO in Costa Mesa, CA at Vaco

Date Posted: 9/27/2018

Job Snapshot

  • Employee Type:
    Contractor
  • Job Type:
  • Experience:
    2 to 7 years
  • Date Posted:
    9/27/2018
  • Job ID:
    09272018

Job Description

Technical SEO Expert

Duration: Contract (potential extension/conversion)

Location: Costa Mesa

You will be responsible for driving growth of organic search engine traffic. The ideal candidate will manage regional execution of the company's global organic search strategy and perform key SEO functions, including site audits, content inventories, on-page optimization, keyword research, search data analysis, and content updates.

JOB SUMMARY:

Responsibilities:

1. Perform regular detailed SEO site audits. Report and present results.

2. Perform audits of content, backlinks, and other key SEO factors.

3. Perform, or provide guidance on, on-page optimization techniques, with a strong understanding of how web page content, metadata, internal linking, user experience, and other on-page factors impact SEO performance.

4. Manage web SEO performance across multiple regions, business units, verticals, and products.

5. Help define content strategy by partnering with content authors to ensure SEO guidelines are incorporated into the content production process.

6. Provide insight and recommendations on off-page optimization as needed.

7. Provide SEO expertise and recommendations on an ad hoc basis, as issues arise.

8. Manage keyword rank tracking and reporting.

9. Conduct in-depth keyword research.

10. Train content authors on SEO best practices and build a repository of SEO training materials.

11. Generate and present multiple monthly marketing performance reports for a variety of business units and products.

12. Create custom reports and dashboards on an ad hoc basis.

13. Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email.

14. Evangelize and enforce global SEO content/site guidelines.

15. Configure and manage Google Search Console properties.

Qualifications

1. Expert knowledge of search engine algorithms and information retrieval.

2. Strong command of Javascript, HTML, and CSS, with particular emphasis on how they impact SEO performance (This is a requirement and candidates will be tested).

3. Expert at performing detailed technical site audits.

4. Strong experience using site crawlers and related tools to perform site audits on large sites.

5. Deep understanding of search engine ranking factors.

6. Extensive experience using keyword research tools (e.g. STAT, SEM Rush, SpyFu, Keyword Planner).

7. Experience managing keyword rank trackers and other SEO performance reporting tools (e.g. Moz, Conductor, BrightEdge).

8. Strong understanding of web analytics, preferably with proficiency in Adobe Analytics.

9. Knowledge of CRO and UX principles and methodologies.

10. The ability to communicate well with other teams within the group as well as business unit constituents.

11. Strong analytical thought process and ability to interpret findings.

12. Strong presentation and communication skills.

13. Web content development/publishing experience, using an enterprise content management system (CMS).

Nice to Have

1. Experience using WordPress.

2. Content marketing experience.

3. Adobe Analytics experience.

4. Adobe Experience Manager experience.

5. Knowledge of Agile/ Scrum Methodology.