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Sr. Analyst - Direct Marketing in Memphis at Vaco

Date Posted: 10/1/2018

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
  • Experience:
    5 to 8 years
  • Date Posted:
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Job Description

Job Purpose

Responsible for in-depth analysis of direct marketing programs by creating and interpreting data from standard and ad hoc reports as well as conducting market research to improve fundraising programs' performance. Capable of understanding and interpreting programming code to ensure the appropriate criteria is utilized for analysis and target audience selection. Responsible for conducting on-going market analysis of other charities.

Essential Job Functions

1. Supports the analysis of mail programs, telemarketing efforts, and all other direct marketing campaigns. Includes interpreting data and developing reports for analysis purposes. Performs essential job functions in an environment under normal lighting and climate control tolerances.

2. Analyzes and provides documentation on the effectiveness of direct marketing program tests. Provides recommendations on strategic action to be taken based on test results. Requires use of a personal computer.

3. Requires designing, developing, and maintaining trend analysis reports for the various direct marketing programs to uncover emerging trends. Analyzes data to determine trends in donor file growth and revenue generating effectiveness across programs.

4. Uses Business Objects and SQL to obtain transaction data for reporting needs. Interprets data and prepares reports and documentation that will aid in determining the effectiveness of direct marketing campaigns.

5. Develops reports to track the growth and performance of all direct marketing programs and prepares reports and documentation to help determine strengths and weaknesses in the programs. Responsible for conducting an on-going market analysis of other charities. Includes making comparisons to NDM's direct marketing programs and making recommendations for improving performance.

Other Job Functions

1. Performs other duties as assigned.

2. Performs job duties as assigned as part of the company's Business Continuity Management Program, including annual maintenance and testing of business continuity, disaster recovery and emergency response plans.

Job Requirements

Knowledge -Ability to effectively and concisely communicate with the program stakeholders through verbal, written and face-to-face communication. Competent in the use of MS Word, MS Excel, MS Outlook, MS PowerPoint, and other tools that would be used for communication / documentation 2

purposes. Proven ability to work well individually and within a team environment; sharing information with teammates as appropriate. Ability to develop relationships with the program personnel, exercising strong interpersonal skills. Ability to interpret SQL programming codes to ensure accuracy of data criteria. Proven strong meeting facilitation skills. Ability to assist with /lead multiple projects simultaneously. Knowledge ordinarily acquired through attainment of a Bachelor's degree and 5 -8 years marketing analysis experience. Business Objects and SQL experience required. Master's degree preferred. (essential job functions 1- 5)

Mental - Requires a relatively high degree of concentration and attention intermittently to handle long-form TV acquisition programs in the local market approximately 85% of the time; periods of mental effort and concentration followed by other aspects of job with lesser concentration and attention requirements. (essential job functions 1-3)

Physical - Requires walking/standing approximately 10%, sitting approximately 70%, and lifting up to 15 lbs approximately 5% of the time; involves repetitive stooping, forward bending and crouching approximately 5% of the time; involves travel approximately 10%. (essential job functions 1-5)

Environmental - Requires capability of performing essential job functions in established office environment under normal lighting and climate control tolerances. (essential job functions 1-5)

Manual Dexterity - Requires use of hands, arms, and feet for repetitive lifting; use of hands and arms to operate computer, telephone, fax machine, other general office equipment and to record written information; requires capability of operating an automobile. (essential job functions 1-5).

Audible/Visual - Requires ability to hear (essential job functions 1-5); requires ability to visually observe essential job functions for satisfactory. (essential job functions 1-5)