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Sr. Brand Manager in Raleigh-Durham at Vaco

Date Posted: 10/4/2018

Job Snapshot

  • Employee Type:
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  • Experience:
    At least 4 year(s)
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Job Description


Our client is seeking an ambitious self-starter who has the capacity to lead the marketing department for a fast-paced, growing startup company. This individual will own marketing strategy and oversee execution across multiple platforms and mediums including web, print, packaging and social media.


  • Lead creative and media strategies for key growth pillars, from brief to production support. Oversee communication strategy and development of all messaging/marketing campaigns.
  • Contribute to the development & execution of marketing programs including national/regional promotions, in-store point of sale materials, retailer ads, fixtures, and other display activities.
  • Ensure all creative executions meet quality expectations and fit with the brand equity
  • Collaborate with Sales team to optimize marketing plan execution, build field sales credibility and market insights, and deliver impactful sales tools.
  • Partner with Operations in the development of new flavors, can designs, and packaging
  • Monitor progress against objectives, develop recommendations and communicate as needed to achieve objectives.
  • Assess new regional/national key retail targets for timing of launch, placement, pricing, sales volume projections, and POS concepts.
  • Work with a limited start-up budget and be comfortable owning the strategy and the physical execution of the marketing materials.
  • Identify new segment entry opportunities for the brand - including analysis, landscape assessment, consumer targeting and launch strategy options.


  • Bachelor's degree in marketing, business or related field.
  • 5-7 years of experience in brand management for a consumer goods company (or MBA preferred from a top tier business school + minimum of 2 years CPG experience).
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
  • Experience building a brand's integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects - across digital marketing, experiential, offline marketing, partnerships and sponsorships - that set the benchmark for creative excellence.
  • Strong budget and project management skills.
  • Ability to thrive in a fast-paced startup environment.
  • Outstanding communication and presentation skills; able to articulate a vision, strategy, idea and decisions clearly and succinctly.
  • The ability to work at both strategic and tactical levels.
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives.
  • Willingness to travel.