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Vice President of Business Marketing in Nashville at Vaco

Date Posted: 1/4/2019

Job Snapshot

  • Employee Type:
  • Location:
  • Job Type:
  • Experience:
    Greater than 15 years
  • Date Posted:
  • Job ID:

Job Description

The VP of Business Marketing will be responsible for the creation and the execution of GTM strategies for a healthcare company based in Nashville, Tennessee. As a senior member of the marketing team, you will be responsible for creating strategic, integrated marketing plans, leading cross-functinoal teams, trtacking and measuring all marketing initiatives and managing the P&L. SOme of the primary responsibilities and requirements are as follows:

  • Build and manage a team of business marketers
  • Provide strategic leadership and oversight of the creation and execution of all marketing plans
  • Develop and communicate value proposition to brokers, employer groips, consumers, patients etc...
  • Be the voice of the patient/customer- ensuring there is a clear understanding of the key audiences
  • Identify opportunities in new markets
  • Analyze market and competetion in order to position the company in the desired market position
To be considered, you must have at least 15 years of professional work experience in developing and executing integrated marketing and communications programs, as well as 10+ years of management experience leading a marketing or communications team.