Director, Public Relations POST NUMBER: 6256077003
Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.
Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime.
- Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500 Employees)
- An Inc. 5000 fastest growing private company in America every year since 2007!
Description:
The Director, Public Relations manages the public relations (PR) function of the Enterprise. This role focuses on developing and executing comprehensive PR strategies that align with the company’s objectives and enhance the perception of the organization across all channels. The Director, Public Relations serves as both a strategist and a hands-on player-coach, driving impactful media relations, ensuring alignment with broader communication goals, and supporting crisis communications as needed.
Essential Job Functions:
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.
Duties and Responsibilities:
- Develops and executes PR strategies that align with corporate objectives, working closely with senior leadership to ensure integrated communication plans and enhance brand perception
- Cultivates relationships with key media contacts, overseeing proactive pitching, interviews and briefings; ensures consistent and accurate representation of the company’s messaging across digital, print and broadcast platforms
- Leads the creation of press releases, media statements and key messaging documents, while monitoring industry trends and news to identify PR opportunities and mitigate risks
- Manages and mentors the PR team, ensuring high performance, professional development and alignment with goals and deadlines
- Leads crisis communication efforts, developing and implementing plans to manage crises effectively and protect the company’s reputation
- Works cross-functionally across the marketing teams to align PR efforts with broader campaigns, while partnering with internal stakeholders to ensure cohesive messaging across departments
The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Desired Competencies:
- Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value
- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
- Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
- Situational Adaptability- Responds to changes, delays, or unexpected events in a positive manner; adapts working style to best fit a given situation with a strong work ethic
- Stakeholder Management- Effectively prepares and balances the needs of multiple stakeholders while acting fairly in the decision-making process
- Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value
Education and Experience:
- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing or related field required
- At least 8 years’ experience in public relations, with at least 3 years in a leadership role managing teams and media relations required
- Familiarity with PR metrics and reporting, ensuring PR efforts are aligned with business outcomes required
- Experience with PR tools (e.g., Muck Rack, Cision) and project management platforms (e.g., Monday.com, SharePoint) required
- Prior PR experience in our areas of specialization (consulting, managed services and talent solutions) preferred
Location: In office.
Hybrid/Remote option may be considered with Management approval.
Travel Requirements: 10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)
Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:
Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion.
Occasional: Standing and bending.
Infrequent: Lifting up to 10 pounds.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.