Marketing Data Engineer (Salesforce & Alteryx) POST NUMBER: 449357
Position Overview
The Marketing Data Engineer will be an integral member of the marketing team focused on transforming how customer and sales experiences are shaped through effective data analysis.
This role is ideal for someone with deep experience in Salesforce ecosystems (specifically Marketing Cloud and Data Cloud) and a proven ability to design, build, and maintain robust data workflows in Alteryx.
Key Responsibilities:
- Collaborate with Marketing teams to define audience segmentation, targeting strategies, customer journeys, and overall campaign measurement plans.
- Design and execute audience models using Salesforce Data Cloud, effectively blending first, second, and third-party data to deliver personalized experiences across multiple channels.
- Develop and maintain scalable data workflows in Alteryx, ensuring data quality and performance throughout marketing pipelines.
- Serve as a subject matter expert for data activation within Salesforce Marketing Cloud, enabling omni-channel campaigns with precise audience delivery.
- Translate business goals into data architecture requirements, building repeatable processes and reusable components for marketing activation and reporting.
- Conduct end-to-end testing of segmentation logic and campaign deployment data for accuracy and compliance.
- Enable CRM integrated marketing and sales experiences by supporting lead management, customer journey data flows, and reporting within Salesforce.
- Maintain rigorous documentation and adhere to data governance standards, including privacy, consent, and regulatory compliance.
Qualifications:
- 5 years of experience in a data engineering or marketing analytics role with significant exposure to marketing technology platforms.
- Advanced proficiency with Alteryx in a marketing environment.
- Hands-on expertise with Salesforce Marketing Cloud, Salesforce Data Cloud, and CRM integration strategies.
- Familiarity with SQL-based environments (e.g., Snowflake, Redshift, Oracle, or MS SQL).
- Proven ability to manage complex data pipelines supporting marketing segmentation and analytics.
- Strong communication skills with the ability to translate data concepts for marketing and business stakeholders.
Additional Details:
- Employment Type: Direct-Hire / Perm
- Start Date: Immediate
- Location: Memphis / Onsite
- Cadence: 5 Days Onsite
- Target Compensation: $110k - $120k
- Engagement Status: No form of sponsorship or employment arrangements are being considered at this time.
Interested Candidates are Encouraged to Apply for Immediate Consideration!
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.