Senior Data Analyst – Financial Marketing Data POST NUMBER: 456299
Our client, a leading institution in the banking and financial services sector, is seeking an accomplished Senior Data Analyst with deep expertise in marketing data and analytics. The ideal candidate will bring 15 years of experience in data analysis and data warehousing, including 5 years supporting marketing data initiatives within a bank or large financial institution.
This role requires advanced technical skills in SQL and PL/SQL, the ability to interpret complex business requirements, and translate them into data-driven insights and solutions that power marketing effectiveness, customer segmentation, campaign targeting, and strategic decision-making.
If you are passionate about turning raw data into actionable marketing intelligence—and thrive in an Agile, fast-paced, high-stakes environment—this role is for you.
- Lead the design, analysis, and delivery of complex datasets to support marketing campaigns, CRM initiatives, and digital analytics (Google Analytics, etc.).
- Translate business requirements into efficient SQL queries, PL/SQL scripts, and data models to deliver insights.
- Collaborate with marketing, product, analytics, and IT teams to understand data needs and optimize reporting.
- Analyze large-scale datasets from data warehouses and external platforms to derive customer and campaign insights.
- Perform data profiling, cleansing, validation, and mapping to ensure data quality and alignment with business goals.
- Support the governance and documentation of business processes and data dictionaries related to marketing analytics.
- Contribute to data integration and data flow design across internal systems and marketing tools.
- Present findings and recommendations to technical and non-technical stakeholders, including executive leadership.
- Lead or support multiple workstreams using Agile and Waterfall methodologies.
- Mentor junior analysts and contribute to best practices in data analysis and marketing data strategy.
- 15 years of total experience in Data Analysis, Data Warehousing, and Data Analytics.
- 5 years of focused experience with marketing data within a bank or large-scale financial institution.
- Expertise in SQL, PL/SQL, data modeling, data integration, and enterprise data warehouse (EDW) environments.
- Strong familiarity with CRM systems and web analytics tools (e.g., Google Analytics).
- Deep understanding of data governance, data pipelines, and cross-functional data operations.
- Prior experience working in Agile environments with JIRA, Scrum teams, or similar frameworks.
- Demonstrated ability to lead data analysis projects independently from requirements to delivery.
- Excellent written, verbal, and visual communication skills; able to present complex findings clearly and persuasively.
- Experience with API integrations between data platforms and marketing tools.
- Knowledge of customer segmentation, attribution models, and campaign performance metrics.
- Background in financial services marketing, customer acquisition, or digital channel optimization.
- Proficiency with tools like Tableau, Power BI, or similar visualization platforms is a plus.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
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Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.