Deputy Senior General Manager D2C (E-commerce) POST NUMBER: 456988
Direct-to-Consumer (D2C) General Manager
About the Role
We are seeking a strategic and results-oriented leader to drive direct-to-consumer operations for a global consumer electronics company. This role focuses on planning, executing, and optimizing e-commerce and offline channels to enhance customer acquisition, engagement, and retention. The position is hands-on and collaborative, working closely with cross-functional teams to deliver operational excellence, revenue growth, and a seamless customer experience.
Key Responsibilities
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Define and execute the D2C strategy in alignment with organizational goals.
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Oversee daily e-commerce operations, including promotions, site experience, and customer journey optimization.
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Manage end-to-end fulfillment processes, ensuring timely delivery and strong vendor partnerships.
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Track and analyze KPIs such as sales performance, conversion rates, CAC, LTV, and ROI, and implement improvements.
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Lead cross-functional collaboration across marketing, product, CRM, supply chain, IT, and finance teams.
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Manage P&L responsibilities to drive revenue, margin, and profitability.
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Use data and analytics to guide personalization, A/B testing, and continuous performance enhancements.
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Mentor and lead D2C teams, fostering a culture of accountability, innovation, and high performance.
Requirements
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Bachelor’s degree in Business, Marketing, Digital Commerce, Logistics, or related field; MBA preferred.
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15 years of experience in direct-to-consumer operations, including 3 years in a senior leadership role.
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Proven success in scaling D2C channels, driving revenue growth, and improving customer experience.
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Expertise with e-commerce platforms, CRM tools, and digital marketing technologies.
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Strong understanding of SEO, digital advertising, analytics, and social commerce.
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Experience managing online marketplaces and cross-functional teams in multi-cultural environments.
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Knowledge of legal and regulatory considerations related to online sales and data privacy.
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Nice to have: hands-on experience with social media operations, emerging D2C technologies, or international market exposure.
Benefits
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Health insurance (medical, dental, vision)
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401(k) with employer match
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Paid time off and holidays
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Disability coverage
Compensation & Benefits Disclosure
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.