Email Developer - Detroit, MI in Detroit, MI at Vaco

Date Posted: 3/26/2020

Job Snapshot

Job Description

The Email Developer consults on codes, and troubleshoots HTML email messages and related content in support of the digital marketing programs of our clients. They also act as an email subject matter expert and are responsible for a small team of email developers.

Key Responsibilities:

  • Develop complex and customized HTML email code that adheres to industry best practices and brand guidelines, and closely matches the original creative design. Additional code-related responsibilities include:
  • Consulting on technical capabilities and considerations
  • Performing quality checks and peer reviews
  • Managing changes and updates
  • Scripting for dynamic content, personalization, and segmentation
  • Managing HTML content and related assets within clients' email platforms
  • Work with email account production managers to coordinate campaign assets
  • Display problem-solving skills to address and solve technical problems that arise
  • Keep up with industry standards, innovations, and new best practices in email marketing
  • Maintain basic knowledge of data as it relates to HTML code, to aid in troubleshooting critical list errors
  • Deliver work in a timely fashion, which is crucial in a fast-paced environment
  • Demonstrate flexibility by adapting to the evolving needs and priorities of our clients
  • Provide career coaching and mentoring for senior email developers
  • Act as a point of escalation for senior email developers on the team
  • Write technical documentation and establish process, as needed
  • Collaborate with other internal team leads-who aren't always technical-to handle escalations and problems that arise
  • Contribute to new business development and RFP responses, as needed

Core Competencies:

Technical knowledge and skills

  • Advanced to expert knowledge of HTML and CSS
  • Experience in responsive design is required
  • Strong, foundational grasp of email marketing best practices as they relate to email design and development
  • Ability to arrive at creative solutions and turn unclear facts into logical and teachable concepts
  • Advanced knowledge of email platform limitations and code fixes/hacks to resolve (e.g., SFMC, Adobe Campaign, Oracle Responsys)
  • Technical understanding of platform-specific scripting languages (e.g., AMPscript, RPL, etc.) and/or JavaScript is a plus
  • Ability to train others on the technical aspects of email development

Team and task management skills

  • Directly supervise a team of senior developers. This includes actively engaging with your team, providing career coaching/consistent feedback, and frequent check-ins on your team's goals and overall performance
  • Manage production-related administrative tasks as assigned * Ability to take a technical leadership role whenever necessary
  • Ability to act as a point of escalation for technical requests or issues
  • Contribute to the operational and administrative well-being of the team, as needed


  • Five to seven years of experience in front-end development or email marketing in a professional environment
  • Bachelor's degree in computer science or comparable technical field, or professional experience that demonstrates comparable technical abilities required
  • Experience building error-free email campaigns, including responsive HTML emails
  • Advanced understanding of web languages and development tools such as HTML, CSS, Photoshop, Dreamweaver, and Bootstrap
  • Experience communicating with internal teams as a primary point of contact a plus
  • Experience as a coach, mentor, or people manager in a professional environment a plus
  • Experience working in Salesforce Marketing Cloud (SFMC) preferred. Other ESP experience (e.g., Adobe Campaign, Oracle Responsys, Oracle Eloqua) a plus