Marketing Account Coordinator POST NUMBER: 469076
Salary: 60-68,000/yr
POSITION SUMMARY:
Support the Sales team in the planning and implementation of marketing strategies, account management, and promotional activities. Help promote the achievement of channel and account goals with support plans that are aligned with corporate brand strategies. Coordinate and support successful new product launches and activities toward the achievement of profitable sales by gaining new distribution and strengthening existing distribution.
ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES:
• Assist team with annual account planning, refinement of go-to-market strategy and provision of product feedback and market intelligence. Implement sell-in and sell-through support promotional plans and retail opportunities.
• Provide background, requirements, and channel/account insights toward development of new projects and creative briefs with Creative Services, Product Management and Marketing. This includes development, production and project coordination of social media support, POP displays, signage, promotional materials, trade advertising, sampling vehicles, tradeshow elements and promotional activity.
• Coordinate with Sales Managers on the planning and maintenance of customer assortments, including product pipeline for new and exclusive items, launch support, merchandising campaigns, content optimization and promotional activities to support Company's brand presence and growth. Work with Product Management to initiate new item set up and internal execution for launch support plans of customer-specific items and displays.
• Support Sales team in the fulfillment of customer-specific digital content requests with accuracy and timeliness. Assist with continued optimization efforts to search campaigns, sampling programs, product content, and promotional plans.
• Partner with the Sales Managers and Marketing team on regular monitoring of sales trends, measurement of promotional performance, assortment optimization, and industry analysis.
• Develop understanding of account vendor websites and portals for POS, inventory monitoring, and promotional performance. Assist in the item set up functions within the channel/account websites or item set up documents.
• Collaborate with Sales Managers to prepare, attend and deliver meaningful presentations at customer meetings. Assist with preparation for meetings including requests for product comps, display proposals, presentations, samples, and literature. Represent company at trade-shows and events and assist in preparations.
• Maintain up-to-date knowledge of current trends, account profiles and planograms, industry news and competitive landscape for the assigned channels/accounts. Update planning and reference documents and perform store checks as requested.
• Assists with other projects and support initiatives for the Sales team as needed.
EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor’s degree plus 2 years of previous sales or marketing experience in a consumer products environment for the Retail Mass or Commercial Market.
SKILLS REQUIRED:
Strong verbal and written communication skills, with a proven track record of influencing decision making. A high degree of accuracy and detail orientation is essential, along with excellent project management abilities. Excellent proof-reading skills are essential. Proficient with Microsoft Suite of software.
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.