Counter Sales Representative- Heavy Equipment Rentals POST NUMBER: 473994
Position Overview
Vaco has partnered with a heavy equipment rental organization seeking a Counter Sales Representative to support its fast-paced Rental Services operation in Columbus, IN. This is an inside, customer-facing role focused on supporting walk-in and call-in customers at the rental counter.
The priority for this role is delivering excellent customer service and using equipment knowledge to help customers rent the right tools efficiently. You’ll work with customers who sometimes know exactly what they need and others who rely on your guidance to make the right decision.
Schedule:
- Monday–Friday, 7:00 a.m. – 5:00 p.m.
- Approximately 5 hours of built-in overtime per week
On-Call Rotation: Weekend on-call rotation approximately every 5 weeks
What You’ll Do
- Serve as the first point of contact for walk-in customers, inbound phone calls, texts, and online rental inquiries
- Support customers through the full rental process—from reservation through closeout and billing
- Listen to customer needs and recommend appropriate equipment, attachments, and accessories
- Coordinate rental logistics including availability, pricing, delivery schedules, and contract completion
- Work with a diverse rental fleet, including:
- Mini excavators, dozers, loaders, telehandlers
- Aerial equipment (boom lifts, scissor lifts)
- Forklifts, generators, attachments, bucket sizes, and more
- Accurately process rental transactions, including reservations, contracts, invoicing, and payment collection for cash accounts
- Follow up on unsigned rental agreements to ensure timely completion
- Open new customer accounts and support branch-level growth initiatives
- Collaborate closely with:
- Other counter sales representatives
- Outside sales team members
- Dispatch to ensure deliveries are completed on time
- Maintain a clean, organized, and professional showroom and personal appearance
- Complete daily, weekly, monthly, and quarterly branch reporting as assigned
- Operate effectively in a fast-paced environment where responsiveness and communication are critical
Qualifications:
Required / Strongly Preferred:
- Hands-on experience working with equipment in environments such as:
- Construction
- Farming or agriculture
- Quarry, industrial, or similar settings
- Comfortable discussing equipment use, specs, and applications
- Strong customer service and communication skills
- Ability to multitask and stay organized under time-sensitive conditions
- Team-oriented mindset with a strong focus on cultural fit
- Previous counter sales or inside sales experience is preferred
- Ability to use MS Office and other computer systems
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.