Marketing & Brand Manager POST NUMBER: 479207
Vaco has partnered with a client in the packaging industry located on the east side of Indianapolis, IN to hire a Marketing & Brand Manager.
This is an in-office position.
Role Overview
We are seeking a dynamic and versatile Marketing & Brand Manager to join our client's team. This is a unique role — our marketing is not measured by cost-per-click metrics or direct sales attribution. Instead, your mission is brand visibility and digital omnipresence. When a prospect Googles us, scrolls LinkedIn, or browses Facebook, we want our name to show up consistently, professionally, and compellingly — so that when they're ready to buy, we're the first company they think of.The ideal candidate is hands-on, adaptable, and genuinely excited about building a brand from the ground up with real creative freedom.
Key Responsibilities
Digital Presence & SEO
- Own and manage the company's search engine presence across Google and other platforms
- Stay current on AI-driven search developments (ChatGPT, Claude, Copilot, Perplexity, etc.) and ensure our brand is visible in emerging discovery channels
- Monitor analytics and continuously optimize for search performance
Social Media Management
- Manage and grow the company's presence on LinkedIn, Facebook, Instagram, and other relevant platforms
- Create and schedule fresh, engaging content that keeps us top-of-mind for prospects and clients
- Develop and run paid social campaigns as needed
Content Creation & Branding
- Produce high-quality content including blog posts, case studies, email campaigns, and promotional materials
- Develop sales enablement tools such as presentations, one-pagers, and leave-behinds for our sales team
- Maintain consistent branding across all internal and external touchpoints
- Manage SWAG — sourcing, ordering, and distributing branded merchandise
Lead Generation Support
- Support lead generation efforts using platforms such as ZoomInfo and Lead Forensics
- Collaborate closely with the sales team to identify opportunities and provide marketing support
Spokesperson & Presentations
- Serve as a company spokesperson — conducting facility tours for clients and prospects
- Present marketing materials and company updates to internal and external audiences
- Represent the brand with confidence, professionalism, and enthusiasm
Additional Responsibilities
- Provide occasional executive-level administrative support as needed
- Take on ad hoc projects that support overall business goals — we're a small team and flexibility matters
What We're Looking For
- Previous experience in marketing with knowledge and expertise in Social Media Management, Branding, SEO, Content Creation, Presentation, and Corporate Communication
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Strong written and verbal communication skills with an ability to present confidently to groups
- Creative thinker who can generate ideas and is open to feedback — including hearing 'no' from time to time
- Adaptable and hands-on; comfortable wearing multiple hats in a small marketing environment
- Thrives in a fun, casual, culture
- Self-starter who can manage multiple projects without constant direction
- Familiarity with tools such as Canva, HubSpot, and ZoomInfo is a plus
Compensation & Benefits
- Competitive salary commensurate with experience
- 401(k) with company match
- Health insurance
- Paid time off (PTO)
- Strong employee appreciation culture with regular recognition initiatives
Work Environment
This is a 100% on-site position. You'll be working directly alongside our sales team and senior leadership in a collaborative, open environment where your ideas have room to grow. If you're looking for a place where you can make a real impact, build something meaningful, and actually enjoy coming to work — this might be exactly what you've been looking for.Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.