Head of Creator & Affiliate Growth POST NUMBER: 306353
Vaco is hiring a Head of Creator & Affiliate Growth
Remote, U.S. | Eastern Time Zone Only| Full-Time
About the Opportunity
We are partnering with a profitable, founder-led consumer wellness company generating $100M in annualized revenue across Amazon, Shopify, TikTok Shop, and other ecommerce channels.
As the company continues to scale, creator and affiliate marketing has become one of its fastest-growing customer acquisition channels. We are seeking a Head of Creator & Affiliate Growth to take full ownership of the creator ecosystem and turn it into a scalable, high-output growth engine.
This is a highly visible, hands-on role for someone who understands both sides of creator marketing: building strong relationships with creators and managing the data, economics, and strategy behind the program.
What You'll Own
Creator & Affiliate Growth
- Own the creator and affiliate program from strategy through execution
- Drive toward aggressive growth targets of 500 creator videos per day and approximately $3M/month in creator-driven revenue
- Manage creator commission structures, campaign investment, and program economics while maintaining profitability targets
- Identify the creators, campaigns, and strategies producing the strongest returns
TikTok Shop & GMV Strategy
- Serve as the internal expert on the TikTok Shop ecosystem
- Manage and optimize GMV Max, Shop Ads, Live Shopping, and TikTok Creator Marketplace (TCM)
- Develop strategies around open and targeted creator collaborations
- Allocate campaign budgets based on performance and growth opportunities
- Translate TikTok Shop performance into actionable strategies for creators and internal leadership
Creator Recruitment & Relationships
- Proactively identify, recruit, and onboard high-potential creators and affiliates
- Build strong relationships with top-performing creators
- Host weekly creator calls and regular check-ins to maintain engagement and production
- Develop a systematic process for identifying and reactivating creators who have become inactive
- Serve as the primary face of the brand within the creator community
Community Management
- Own and grow the company's creator Discord community
- Drive engagement, communication, announcements, and creator participation
- Create a community that creators view as valuable and want to remain actively involved in
Forecasting & Growth Planning
- Build and maintain a rolling 6-month creator growth forecast
- Develop onboarding and recruitment projections based on actual creator activity
- Conduct store and performance audits for prospective creator partners
- Track creator volume, revenue, engagement, retention, and profitability
Reporting & Cross-Functional Partnership
- Partner closely with Marketing and other growth teams to ensure creator insights influence broader company strategy
- Lead biweekly performance discussions with Marketing
- Report on top-performing creators, revenue drivers, engagement trends, campaign performance, and emerging opportunities
- Maintain accurate reporting so leadership has immediate visibility into program performance
What We're Looking For
We're looking for an operator and builder, not someone who simply wants to maintain an existing influencer program.
You should be comfortable managing hundreds of relationships while simultaneously tracking revenue, forecasting growth, analyzing performance, protecting margins, and recruiting new creators.
Ideal candidates will have experience with several of the following:
- Managing or scaling a creator, affiliate, or influencer marketing program
- Hands-on experience with TikTok Shop
- Strong knowledge of GMV Max, Shop Ads, Live Shopping, and TikTok Creator Marketplace
- Demonstrated success driving revenue through creators or affiliates
- Creator sourcing, recruitment, onboarding, and retention
- Managing creator communities such as Discord
- Building growth forecasts tied to recruitment and onboarding activity
- Tracking creator KPIs, revenue, engagement, and profitability
- Managing multiple initiatives simultaneously in a fast-paced environment
Experience within consumer wellness, beauty, skincare, apparel, fitness, CPG, ecommerce, or another creator-driven consumer brand is highly preferred.
What Success Looks Like
Within the first 12 months, this person will have:
- Made measurable progress toward 500 creator videos per day
- Scaled toward approximately $3M in monthly creator-driven revenue
- Maintained required profitability and margin targets
- Built a consistent pipeline of high-performing creators
- Established an effective process for reactivating inactive creators
- Created an engaged and active creator community
- Developed reliable 6-month forecasting and performance reporting
- Established consistent creator performance reporting for Marketing and executive leadership
- Become the internal expert on creator performance and TikTok Shop growth
Growth Opportunity
This role has significant room to grow as the creator organization expands. Strong performance can lead to the opportunity to:
- Build and lead a dedicated creator and affiliate team
- Hire and develop a high-performing creator organization
- Influence broader company growth strategy
- Help build one of the largest creator ecosystems within the consumer wellness space
- Grow into a VP-level leadership position
This is an opportunity for someone who wants to build a function, not inherit a finished one. You'll have direct visibility with leadership, significant ownership, and the ability to make a measurable impact on millions of dollars in revenue.
If you've successfully built or scaled creator-driven growth and know the TikTok Shop ecosystem inside and out, we'd love to connect.
By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
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Representation Notice
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
For residents of Ontario, Canada: Based on Highspring’s discussions with its Client, Highspring’s understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly).
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Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
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- office location and other geographic considerations;
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With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.