Marketing Specialist POST NUMBER: 429797
We are looking for a talented and proactive Marketing Specialist to help drive our content and social media efforts. This role is ideal for someone who is passionate about storytelling, enjoys engaging with audiences across multiple platforms, and can create compelling email campaigns. The Marketing Specialist will focus on content creation, social media management, and email marketing to reach prospective clients and candidates effectively.
Key Responsibilities
- Content Creation: Develop engaging and informative content for various marketing channels, including website, blog, and social media. Tailor messaging to resonate with target audiences and support brand positioning.
- Social Media Management: Manage the company’s social media presence across LinkedIn, Facebook, TikTok, and Twitter. Create, schedule, and publish posts, engaging with followers, monitoring performance, and refining strategies based on analytics.
- Email Campaigns: Plan and execute targeted email marketing campaigns to reach prospective clients and candidates. This includes content creation, segmentation, A/B testing, and performance analysis to optimize future campaigns.
- Brand Consistency: Ensure all content and campaigns align with brand guidelines and maintain a consistent voice and tone across platforms.
- Market Research: Stay updated on industry trends and competitors’ activities to develop relevant content and campaign strategies.
- Analytics and Reporting: Track, analyze, and report on key performance metrics across social media, email, and content efforts. Use insights to refine content and engagement strategies.
Bachelor’s degree in Marketing, Communications, or a related field
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.