Digital Campaign Strategist/Product Manager (Political) POST NUMBER: 449968
Client: Media/Advertising Analytics Organization
Role: Programmatic Digital Campaign Strategist/Product Manager
(Political Vertical)
Salary: $90,000-$110,000
Perm
Location: Fully Remote (prefer a candidate who is local to the D.C Area but would still work remotely) Must work on EST timezone
***Must have experience within the programmatic Ad space
**Must have previous experience working with political clientele
**It is preferred if a candidate came from an ad agency that services political clients and the potential candidate has experience managing these campaigns and clients.
We’re seeking a Product Manager to join our dynamic team within the programmatic advertising space, focused specifically on the political and advocacy sector. In this role, you’ll work at the intersection of technology, user experience, and campaign strategy—helping deliver smart, data-driven ad products that serve political campaigns, consultants, and advocacy groups. You'll collaborate closely with stakeholders to identify end-user pain points, support existing product offerings, and drive continuous enhancements that improve the overall customer experience. This role is ideal for someone who thrives in a fast-paced environment and wants to help shape digital tools used by some of the most influential political organizations in the country.
Responsibilities:
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Lead the full lifecycle of customer-facing product features—from concept to launch—by crafting clear user stories, use-case scenarios, and detailed user flows.
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Translate complex business requirements into actionable technical specifications in collaboration with UX, engineering, sales, and other product managers.
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Develop precise Product Requirement Documents (PRDs) and design specs, using AI tools to streamline communication and increase clarity.
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Rapidly prototype MVPs using low-code and AI-driven platforms to validate ideas and accelerate time-to-feedback.
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Continuously evaluate and test emerging AI technologies (e.g., ChatGPT, Claude, Vercel, Lovable) to improve workflows, automate tasks, and inspire creative product solutions.
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Collect, analyze, and prioritize user feedback—particularly from political clientele—to inform feature development and refine the product roadmap.
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Support users through onboarding, training sessions, and ongoing product inquiries, serving as a bridge between technical teams and political users.
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Collaborate across cross-functional teams to assess product impacts, manage dependencies, and make strategic trade-offs.
Requirements:
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Bachelor’s degree in Computer Science, Product Management, or a related field.
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1–3 years of product management experience, including leading the launch of complete product features.
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1–3 years of experience in ad-tech (either product, digital campaign management)
Ability to translate product ideas into clear, actionable requirements for engineering teams. -
Understanding of UX principles, including wireframing, designing user flows, and conducting A/B testing.
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Proven experience building intuitive, data-centric products with clean user interfaces.
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Familiarity with AI/ML technologies and hands-on experience using AI tools for documentation, customer support, or product experimentation.
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Strong communication and stakeholder management skills, especially around prioritization and feature planning.
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Passion for customer engagement and a track record of incorporating user feedback into product improvements.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
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Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
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