Marketing Programs Manager POST NUMBER: 450726
Location: Irvine, CA (100% Onsite)
About the Role
A growing, well-established organization in the manufacturing and technology sector is seeking a proactive, results-driven Marketing Programs Manager to oversee strategic program execution and departmental operations. This is a leadership role responsible for managing high-impact marketing initiatives, supervising a small team, and maintaining efficient internal processes that support brand loyalty, customer engagement, and revenue growth.
We’re looking for someone who thrives in a fast-paced environment, enjoys leading others, and can effectively balance both the analytical and administrative sides of marketing. The ideal candidate is a strong generalist — capable of leading programs, analyzing performance, managing budgets, and optimizing workflows — rather than someone solely focused on creative or brand work.
Core Responsibilities
- Own and optimize a portfolio of customer-focused B2B marketing initiatives, including loyalty programs, incentive structures, rebate programs, and partner funding models.
- Oversee the day-to-day management and long-term development of program performance, ensuring alignment with company-wide revenue goals.
- Evaluate and improve program effectiveness through reporting, analysis, and stakeholder feedback.
- Collaborate with Sales, Product, Training, Finance, and other internal departments to ensure cohesive execution across the organization.
- Lead the launch of new partner and dealer programs as business needs evolve.
- Supervise and mentor a team of marketing coordinators and logistics personnel (currently four direct reports).
- Delegate tasks, monitor progress, and provide ongoing coaching and development.
- Serve as primary contact for third-party vendors supporting marketing initiatives; oversee vendor selection, contracts, and performance.
- Oversee marketing-related warehouse functions, including promotional item inventory, event materials, and shipment logistics.
- Own the marketing department’s administrative processes — including budgeting, invoicing, expense reconciliation, and cross-functional communication.
- Implement and manage digital project management systems and tools to improve transparency, accountability, and efficiency across all marketing functions.
Qualifications
Required:
- Bachelor's degree in Marketing, Business, or a related discipline (or equivalent practical experience)
- Minimum 5 years of experience in marketing operations, program management, or a similar cross-functional leadership role
- Experience supervising staff and driving results across multiple programs or projects required
- Strong data analysis skills with the ability to generate actionable insights from program performance metrics
- Excellent organizational, written, and verbal communication skills
- Proficiency in Microsoft 365 applications, particularly Excel
- Hands-on experience with project management platforms (e.g., Smartsheet, CRM systems) preferred
- Familiarity with loyalty programs, rebate structures, or dealer/distributor marketing models
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.