Social Media Strategist POST NUMBER: 458172
Role: Social Media Strategist (Temporary)
Duration: 3-4 Months, could extend based on performance!
Pay Rate: $45-$50/hr
Location: Downtown, Manhattan (*3 days a week onsite*)
Job Description:
We are seeking a highly creative and results-driven Social Media Strategist with a proven track record in the media, entertainment, or music space. This role is responsible for developing, executing, and optimizing a comprehensive social media strategy that aligns with our brand identity and ambitious business objectives.
Your focus will be on translating the pulse of pop culture and viral trends into actionable, engaging content strategies for audience.
Key Responsibilities:
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Strategy & Planning: Design and execute an overarching social media strategy (organic and paid) that drives brand awareness, engagement, and conversion across key platforms, including but not limited to TikTok, Instagram, YouTube, X, and LinkedIn.
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Trend-Spotting & Innovation: Leverage deep expertise from the media/entertainment/music sectors to identify emerging platforms, viral trends, and cultural moments. Translate these into first-mover content opportunities for our brand.
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Content Excellence: Collaborate with the creative team to develop a distinctive brand voice and visual aesthetic for social media. Oversee content creation, ensuring all assets are high-quality, on-brand, and optimized for maximum platform performance.
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Audience Engagement: Develop community management guidelines and strategies to foster a thriving, loyal community. Identify and engage with relevant influencers, creators, and brand advocates.
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Analytics & Optimization: Establish key performance indicators (KPIs) and utilize advanced analytics tools to measure the effectiveness of all social media initiatives. Provide data-driven insights and recommendations to continually optimize strategy and budget allocation.
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Budget Management: Manage the social media budget, including allocation for paid campaigns, tools, and potential creator partnerships.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.