Director of Marketing POST NUMBER: 464705
Role: Director of Marketing
Salary: $170K - $180K/annually bonus
Location: New York, NY
What You’ll Do
- Partner with Co-Founders to develop and execute strategic brand and seasonal marketing initiatives using a full 360° approach
- Lead integrated marketing strategies across digital, social, retail, events, influencer, and community channels to drive awareness, acquisition, and retention
- Collaborate with Digital, Retail, and Events teams to execute best-in-class product launches, store events, and brand moments
- Own and manage the marketing budget across campaigns, photoshoots, events, influencer gifting, and partnerships
- Oversee social media strategy and stay ahead of emerging platforms, trends, and content formats
- Partner with the Digital team on paid social and influencer strategies designed to impact the full marketing funnel
- Lead and mentor senior influencer and community marketing leadership, ensuring strategies drive engagement, consideration, and conversion
- Oversee social content strategy and channel management to ensure consistency, innovation, and performance
- Cultivate sponsorships and strategic partnerships to elevate brand presence and support events
- Develop, coach, and inspire the Marketing & Brand team through goal setting, one-on-ones, and career development planning
- Deliver fresh ideas and innovative approaches that fuel brand evolution and cultural relevance
- Monitor competitive landscape, consumer trends, and behavioral shifts to inform strategy and innovation
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred)
- 3–5 years of marketing experience, including 3–5 years in a senior leadership or managerial role
- Proven success building and executing marketing strategies that drive brand awareness, customer growth, and revenue
- Strong leadership skills with the ability to inspire, mentor, and motivate teams
- Exceptional communication and collaboration skills across cross-functional teams
- Strategic, analytical thinker with strong problem-solving capabilities
- Proficiency in marketing technology platforms, analytics tools, and digital marketing channels
- Ability to balance attention to detail with broader business objectives
- Comfortable working independently in a fast-paced, ambiguous, results-driven environment
You’ll Thrive Here If You Are
- A visionary leader with strong strategic acumen
- Confident, engaging, and comfortable presenting ideas to stakeholders
- Highly organized with strong project management skills
- Adaptable and energized by evolving market dynamics
- Data-driven with a creative edge
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.