Marketing & Sales Enablement Specialist POST NUMBER: 7775399003
Role Overview
The Marketing and Sales Enablement Specialist serves as the critical link between enterprise marketing, sales strategies, and local market execution. This role is responsible for activating national programs, executing regional campaigns and events, and equipping sales teams with localized enablement tools to drive awareness, engagement, and revenue growth.
By bridging the gap between enterprise and local teams, the Specialist ensures seamless implementation of global initiatives while tailoring campaigns to meet regional needs as well as cross selling opportunities. This position focuses on execution and enablement, ensuring all activities align with enterprise-approved strategies, assets, and brand standards.
Your Impact
Sales Enablement & Program Support
- Act as a liaison between enterprise marketing and local teams, ensuring that centrally developed sales and marketing initiatives are consistently activated at the regional level.
- Customize and localize pre-approved sales and marketing templates (e.g., pitch decks, one-pagers) for regional use, always adhering to enterprise brand standards and guidelines.
- Share enterprise-provided campaign updates, materials, and enablement tools with recruiters, consultants, and sales partners to reinforce messaging and go-to-market priorities.
- Provide field insights on account progression, market gaps, and competitive activity to inform enterprise sales strategies—without altering or creating independent campaigns.
- Regional Collateral Management – execution of marketing and enablement materials at the regional level, via content management tool (e.g. Canva)
Local Campaign & Event Execution
- Execute global and enterprise-approved campaigns for local relevance; all activities must stay within the boundaries of enterprise strategy and messaging.
- Plan, coordinate, and execute approved regional events (client mixers, roundtables, educational sessions, community engagements) in partnership with sales and recruiting leaders.
- Manage logistics for events including, registration management comms, vendor coordination, venue management, signage, check-ins, branded merchandise requests and follow-up in partnership with enterprise marketing events team
- Track and report event ROI (attendance, leads, conversions, and feedback) to share with enterprise teams for program optimization in partnership with enterprise marketing events team.
- Collaborate with local teams to identify and implement region-specific opportunities, such as sponsorships, partnerships, and community engagements, to enhance campaign impact.
Field Insights & Feedback Loop
- Provide timely local insights, competitor intelligence, and client feedback to enterprise teams to help refine future market opportunities.
- Share insights into local sales strategies and approaches to inform and drive impactful marketing enablement plans.
- Monitor and analyze regional campaign and event performance, reporting findings back to enterprise marketing.
- Ensure strict alignment with enterprise-approved messaging, campaigns, and brand standards in every activation, while tailoring the enterprise campaigns for regional use.
- Provide feedback, share metrics, and report on the effectiveness of field-level execution with sales operation, and marketing to inform enterprise strategies.
Partnership & Collaboration
- Collaborate with regional leadership, sales, and recruiting teams to align marketing and sales activities with revenue goals.
- Identify and coordinate with local partners, associations, and venues to enhance the reach of enterprise-led initiatives.
- Reinforce enterprise strategy and brand consistency across all localized execution, without initiating standalone campaigns or independent marketing efforts.
- Work directly with marketing team stakeholders to track requests, get clarification, and update timelines / progress.
Your Experience
- 3-5 years of general marketing experience, with a focus on B2B
- Proficient in Office360 tools including Excel, PowerPoint, Word and SharePoint
- Basic design skills in Canva and PowerPoint to customize templates for the field
- Basic understanding of Monday.com or similar project management tools to submit requests and track work progress
- Basic understanding on how to use AI tools like Jasper to generate content for the field (e.g. social media posts, thought leadership, etc)
#LI-Hybrid
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
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- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
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Pay Transparency Notice
Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.